Social Discovery Group: AI Dating Is Decreasing Loneliness and Redefining Relationships in a Digitized World

By Greg Grzesiak Greg Grzesiak has been verified by Muck Rack's editorial team
Published on May 10, 2024

Gen Z and singles are turning to AI-powered dating and social discovery apps for higher-quality matches, platonic relationships, and conversational AI 

61% of young adults between 18 and 25 report feelings of loneliness and a lack of intimacy. 

The quest for significant relationships often feels like navigating a labyrinth of fleeting connections. In the online dating community, the lack of meaningful connections has caused people to feel increasingly discouraged about using outdated online dating apps to connect with potential suitors. 

And that’s good news for the social discovery industry. Social Discovery Group, the world’s largest social discovery company, aims to provide a modern solution for loneliness with advanced artificial intelligence algorithms and features that redefine the way people interact and connect with each other. 

How Singles Are Using Technology to Improve Their Social Lives and Cure Loneliness 

Social Discovery Group is the company behind over 70 online dating and social discovery platforms, all with a focus on AI. It has recently revealed a report on how the loneliness epidemic is impacting the way singles are using dating apps. The study found that 67% of users turned to dating platforms and artificial intelligence to build both romantic and platonic relationships in order to reduce feelings of loneliness in the last year. In fact, the time users spend on these apps has increased by 35% since 2022.

Technology was supposed to connect people, but it has isolated us and increased our loneliness. Screens have separated us from each other because connection doesn’t necessarily mean full attention, empathy, or love. However, Dmitry Volkov, Ph.D, Founder of Social Discovery Group, would argue that technology can indeed be beneficial and make our social lives different and better. He believes AI can serve as a significant cure for loneliness by providing support and enhancing the overall well-being of people in an increasingly digitized world. 

Additional key data from Social Discovery Group’s survey includes: 

  • Gen Z is turning to online platforms for platonic relationships more than any other age group. 46% of Gen Zers use apps to avoid loneliness, while only 15% of millennials and 9% of Gen X are doing so.   
  • 56% of men are turning to online platforms to avoid feelings of loneliness, along with 62% of women.
  • In comparison to users who are chatting with potential romantic partners, people who are looking for platonic relationships spend 28% more time chatting with these connections virtually. 
  • 71% of singles who choose not to meet their new matches in person said that virtual messaging alone has given them a sense of companionship and decreased feelings of loneliness.

How Social Discovery Group’s AI Innovations Help People Combat Loneliness

Social Discovery Group leverages AI to improve daters’ success with online dating and to help individuals cure loneliness. SDG uses AI in the world of digital dating to help people in the following ways:

  • To find a match: The advanced algorithms in Social Discovery Group’s AI-driven dating apps deeply analyze user data, resulting in more personalized and successful matches. SDG uses multiple criteria that help form highly personalized searches for each user.
  • To break the ice: By suggesting personalized conversation starters based on shared interests, Social Discovery Group’s AI can help users break the ice and initiate more meaningful interactions, alleviating the initial challenges of connecting with someone and paving the way for a more authentic match. SDG products use multiple patent-pending icebreaker tools that facilitate members’ engagement. 

For example, one SDG platform provides a unique automated messaging system to spark conversations with people that are most likely to appeal to each other based on user data and their search parameters for matches (including age and gender). This AI-powered Let’s Mingle feature is available to paying members and allows individuals to simultaneously send introductory messages to multiple users. 

Every 20 seconds, someone uses Let’s Mingle to send invitations to chat. Singles can press the Let’s Mingle button to type and automatically send any message to multiple users, and they never know who will respond. 

  • To find companionship: Social Discovery Group believes that AI companions can give singles personalized emotional advice without the element of judgment that many often feel when they express themselves to loved ones. Flure dating app, one of SDG’s investments, has recently added an AI persona, Anna, to its platform. The app’s findings show that user conversations with Anna were, on average, twice as long as the chats between two humans. 
  • To create a safe and secure space: There is a proliferation of hate speech and harassment online. To create a safe space for daters, Social Discovery Group has enabled a set of AI moderation tools to ensure that its online space is free from hate, violence, or disrespect.

AI technology serves to amplify existing platforms that were initially aimed at building connections. They solve many issues that people are facing when it comes to relationship anxiety. AI-driven features like Dating.com’s Let’s Mingle and Flure’s Anna are changing the game for anyone looking for love or companionship. They’re definitely worth checking out. So, why not review them yourself?

By Greg Grzesiak Greg Grzesiak has been verified by Muck Rack's editorial team

Greg Grzesiak is an Entrepreneur-In-Residence and Columnist at Grit Daily. As CEO of Grzesiak Growth LLC, Greg dedicates his time to helping CEOs influencers and entrepreneurs make the appearances that will grow their following in their reach globally. Over the years he has built strong partnerships with high profile educators and influencers in Youtube and traditional finance space. Greg is a University of Florida graduate with years of experience in marketing and journalism.

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