Many digital health startups are funded with the hope that their technology-enabled solutions will replace trusted care providers. Despite perceived patient conveniences, many direct-to-consumer (DTC) startups have been criticized for “one-size-fits-all” models that don’t account for patient nuance. Understandably, many doctors and patients are frustrated that these innovations are not applied to local care from a trusted advisor.
Digital health company SKNV is flipping that narrative. The SKNV digital health platform empowers local dermatologists to provide customized medications that patients can easily manage. It features telehealth, in-office visits, and ecommerce options that save a local practice time, enhance patient care, and bring opportunities to generate additional revenue.
SKNV provides local dermatologists exclusive access to customized medications from their FDA-Registered 503B Outsourcing Facility. These prescriptions are available directly from the practice or via the first pharmacy for sensitive skin. This innovative approach to customized medications enables it to optimize the strength of active ingredients and remove unnecessary additives and preservatives known to be problematic to patients with sensitive skin. Dermatologists using it can prescribe medications ordinarily available in oral form as topical solutions that pinpoint the affected area of the skin. SKNV is filling a need in the dermatology marketplace for up to 70% of patients affected by sensitive skin.
SKNV improves day-to-day practice operations by avoiding the long, tedious conversations with insurance companies about prior authorization that otherwise distract front office staff from patient service. With it, dermatologists have full control of the medications their patients need. Equally important to everyday consumers, each Rx from it often costs less than insurance co-pays, making the best care affordable for many more patients.
Dermatologists can start prescribing SKNV medications today by selecting “SKNV Pharmacy” in their EMR. The goal of it is to uplift local dermatologists by enabling them to offer their patients a unique combination of customized medications, digital health convenience, and traditional care. SKNV combines customized medicine and technology to innovate local care.