Shopflo Brings In $2.6 Million to Improve the Checkout Experience

By Spencer Hulse Spencer Hulse has been verified by Muck Rack's editorial team
Published on May 11, 2022

The checkout experience might not be something you consider every day, but it does play a role in ecommerce. After all, how quick or smooth the process is can be the difference between an abandoned cart and a successful transaction. Enter Shopflo, which not only makes checkout better but offers recovery services to bring people back and salvage abandoned carts. Learn more about Shopflo and its latest funding round by reading the article below.

We are super excited to share that we have raised a $2.6 Mn seed round from Tiger Global and TQ Ventures with participation from Better Capital and a pool of angels. We are incredibly grateful to them for believing in us and our vision.

This started off as conversations with brands on what we could do to improve their lives. We unanimously heard how “not proud” they were of the checkout experience on their websites. Long forms to fill out even for a repeat user, writing coupon codes from memory, payment failures, and workaround to incentivize prepaid payments frustrated them. They were losing ~70% of their potential customers in these steps. The worst part, they could not do anything about it.

Shopflo was born to provide the best in class “Swiggy/Amazon-like checkout experience” to every D2C brand out there. Over time, we plan to become a checkout platform delivering intuitive discounting, loyalty, and AOV enhancement features to further supercharge consumer experiences at checkout.

With our early clients, we are already seeing a 15-20% increase in conversion rates and this is just the beginning! Our pilot merchants have become our brainstorming partners who are constantly helping us push the envelope even further.

The team at Shopflo is a crazy bunch of builders and dreamers passionate about D2C and the role technology can play in its growth. The D2C market is on a hockey stick trajectory globally and is expected to be ~$100 Bn market in India in the next few years and much larger across the world. At Shopflo, we aim to support D2C entrepreneurs in making this revolution happen.

Join us on this mission to reimagine the D2C shopping experience for the next decade. We are hiring across Engineering, Product, Design, Sales, and Founders’ office.

The original announcement can be found on Shopflo’s website.

By Spencer Hulse Spencer Hulse has been verified by Muck Rack's editorial team

Spencer Hulse is the Editorial Director at Grit Daily. He is responsible for overseeing other editors and writers, day-to-day operations, and covering breaking news.

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