Sharon Williams Has Something to Say about Startup Leadership

By Robyn Foyster Robyn Foyster has been verified by Muck Rack's editorial team
Published on August 10, 2021

For the past 18 months, businesses have been doing everything they can to keep their heads above water. With a global pandemic and the on-again, off-again lockdowns, whole industries have been crippled and the flow-on effect is still yet to be determined. 

But according to Taurus Marketing CEO and Founder Sharon Williams, now is not the time for business owners to bury their head in the sand. Believe it or not, this forced pause could offer a golden opportunity for adopting a winning mindset that can set the course for further growth. 

“It’s certainly hard times, you just have to hold the line and realize that real leadership isn’t judged on good times, but it’s how you behave in challenging times that is key”, says Sharon, who is an expert in Crisis Communication. “It’s a case of weighing up the situation, costs, landscape, predictions and making the best decisions calmly and sensibly. There is always a way, always a solution, stay solid, no bull, and just work it through.”

In July 2021, just two weeks into Sydney’s longest lockdown and most troubling outbreak of COVID-19, Sharon launched the rebrand of Taurus Marketing, complete with a gold logo. As Sharon explains, this rebrand was about sending a message of prosperity, “we have done it because reinvention or as we call it – a refresh – is key to brand longevity, we have to be clever and reinvent to stay relevant.”

With the global shift towards digital a necessity for trade and communication, it has put pressure on big and small businesses to reinvent and stay relevant if they are to survive and thrive in such a volatile market. 

Here are Sharon Williams’s top tips for staying relevant and adapting a winning attitude in challenging times:

Make brave decisions / take risks

“I think it’s important to take the bull by the horns and stand up and stand out in hard times. Brands must make their voice heard. It is vital to send a message of hope to your clients, industry, team and motivates them to strive for new and better things to drive change and stand up and be counted.”

Look outwards / seek advice

“Hold the line, bring your team, advisors, and accountant closer than ever, cut costs where you can ask loyal suppliers for more than they normally give, get good advice, and communicate and then communicate again. Business leaders can’t afford to put their head in the sand at a time like this.”

Reduce waste / prioritize

“In times of crisis, it’s imperative to rally as a team and be more accountable than ever. Accountable to the business, to your team, and them to you, to your clients and network. No time should be your new motto! No time to deal with stuff that is unnecessary.”

About Sharon Williams

Sharon Williams launched her business Taurus Marketing in 1995. She is a pioneer in the Australian marketing and PR agency industry and an expert in crisis communications and business management. Sharon has also mentored over 500 graduates through her trademarked programme Taurus Fast Track programme and is a successful public speaker and thought leader. Find out more on

By Robyn Foyster Robyn Foyster has been verified by Muck Rack's editorial team

Journalist verified by Muck Rack verified

With over 25 years experience as a journalist and TV producer, Robyn Foyster is the founder and publisher of the lifestyle website and She also runs a thought leadership agency called Previously, Robyn was the Publisher and Editor of Australia’s three biggest flagship magazine brands - The Australian Women’s Weekly, Woman’s Day and New Idea. As Group Publisher of Bauer Media Group’s most successful and profitable magazines, she ran Woman’s Day, Good Health, Grazia and the prestigious Hearst Magazine titles - Harper’s BAZAAR, Cosmopolitan and Madison. Robyn was voted as one of the 30 most powerful women in media at the 2015 B&T Women In Media Awards. Prior to that, Robyn was Lifestyle Editor for the Seven Network’s Sunrise and Editor-In-Chief of both The Australian Women’s Weekly and New Idea. Robyn was voted Editor of the Year at the 2007 Magazine of the Year Award and under her helm The Australian Women’s Weekly won the inaugural 2008 Australian Magazine Award for Australia’s best mass market magazine and New Idea won the MPA’s coveted Magazine of the Year award.

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