As big brokerages founded on influential guiding principles forge the future of real estate, it’s easy to forget the people behind the properties. Whether it’s buyers and sellers, for whom initial consultations are vital, or agents, each with their repertoire of skills and experiences, it’s critical to take a human perspective.
It’s a broad premise for a vast industry, but a person is defined by their personality just as personality makes a property.
Sharon Mueller, a Broker-Salesperson at Area Properties Real Estate-River Region, is a top agent who keenly advocates for the subjectivity of every transaction. Secure the right Missouri real estate agent, and you’re one step closer to signing the dotted line on your dream property or selling for an eye-watering figure.
“There is no greater joy for me than to watch my clients’ families grow,” Sharon says. “I love facilitating their moves as their lives change.”
To get to this point, with an expansive yet close-knit network of clients, the Area Properties real estate agent had to develop her skills and tailor them to a distinctly diverse clientele. Here’s how Sharon Mueller became a top agent by finding similarities in a world of differences:
Building a bespoke business
Before entering the real estate world, the Missouri real estate agent had solidified a reputation as an accomplished corporate sales trainer. At first glance, the occupation sounds worlds apart from buying and selling property. However, it was the first time Sharon transferred expertise to a new audience in a way that has become her hallmark.
Leadership, negotiation, and communication skills are vital when helping a client with the investment of a lifetime. Decisiveness is as essential in real estate as it is in business. Applying those attributes to each client individually made Sharon a top agent.
“Buying and selling a home can be an emotional experience,” the Area Properties real estate agent says. “With over twenty years working with people in a service environment, I aim to be compassionate to my client’s needs while approaching their overall goals with a business mindset.”
Empathy is not just vital from a top-down perspective. Buyers and sellers often overlook the value of firsthand buying and selling experience in their chosen Missouri real estate agent. Sharon’s came from a life spent moving, renovating, and selling for a profit.
“My family and I have been in real estate my entire life,” the top agent illustrates. “As the daughter of a real estate agent, my husband and I have bought, rehabbed, flipped, and built homes in the last thirty years. As a result, I have extensive knowledge about construction, buying, selling, and decorating.”
Sharon’s on-the-ground insight thrives in the digital age. Her blog, ‘Buy Sell Decorate,’ offers another dimension to her personalized service, providing DIY tips and design information that helps clients see the possibilities in homes they are viewing.
No replacement for the real-world
Technological innovations are a catalyst for change in the real estate industry. Sharon Mueller believes they shouldn’t come at the cost of real-life observations that could make or break a property transaction. Viewings are king—fooling your own two eyes is much more difficult.
“With everything being on the internet, agents feel like they do not have to get inside homes,” the Area Properties real estate agent comments. “Well, knowing the market is my job first and foremost. Pictures misrepresent room sizes, quality of finishes, and more.”
Property professionals may have lost something to their client’s detriment in expediting the home buying and selling process. Such regression calls for innovation.
While she is constantly aware of all listings, the top agent makes buyer consultations essential before any viewings occur. This approach ensures no client puts an offer on a property that isn’t right for them; personalization in its purest sense.
Likewise, sellers should never rush the process. Effective staging and market readiness can transform the price a property sells for, especially as the Missouri real estate agent networks her listings to all agents across the market.
It’s easy to forget, among all the complexity of the market, that property is for people to inhabit. Thus, each step of the buying or selling process should benefit from as much personal discretion as possible.
As an Area Properties real estate agent, Sharon Mueller tailors her service while her contemporaries treat real estate like a mass market. She sees personality in properties and properties within people such that two become one, just as her corporate career seamlessly became a real estate one.