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Ryan Levesque on What to “Ask,” to “Choose” the Right Business

Is your business like a boat, being rowed 18 hours a day, in a river with no water?

So many business owners are; they have chosen the wrong idea.

That’s why Ryan Levesque wrote the book “Choose. He realized he helped so many with his book “Ask,” but something was missing without helping people to choose the right type of business.

Theres a very specific set of tests that you should be running to make sure you choose the right business.

Ryan Levesque is the Inc. 500 CEO of The ASK Method Company, and the #1 national best-selling author of Ask, which was named by Inc. as the #1 Marketing Book of the Year.

His work has been featured in the Wall Street Journal, USA Today, Forbes, and Entrepreneur and over 250,000 entrepreneurs subscribe to his email newsletter offering business advice. He is also a co-founder and investor in, a leading marketing funnel software for entrepreneurs.

“You start a business because you expect your business is going to take you to a destination in life that you think it’s going to bring you too. It’s going to give you the wealth that you want, the freedom that you want, the impact that you want to have, the ability to leave a legacy maybe to your children into the world make the world a better place. Right?

All these things; and so we spent all this time and all the conventional wisdom out there. is about making sure that your boat is is you got the best boat that money can buy, you hired the best crew for that boat. You can row that boat 18 hours a day and bust your butt, but if the boat is pointed in the wrong direction  or worse yet, You put that boat in a river that doesn’t have any water in it. You’re never going to get to that destination.”
-Ryan Levesque

His latest book “Choose,” helps readers avoid making the single biggest mistake when starting a business and guides people through answering the all important question: What type of business should you start?

This interview with Ryan was almost 5 years in the making; he finally sits down with me, Jeremy Ryan Slate, on the latest episode of the Create Your Own Life Show.