ROOM Is Taking Video Communication to the Next Level With Lifelike 3D

By Spencer Hulse Spencer Hulse has been verified by Muck Rack's editorial team
Published on October 17, 2022

Between the rise of the metaverse and the increase in remote work, technology has changed rapidly, especially where communication is concerned. People want to remain connected, no matter where they are, and companies are looking for ways to make that happen. Enter ROOM, whose lifelike 3D video communication solution helps make work days better and brings company culture back into the fold for remote workers everywhere.

ROOM announced the launch of its lifelike online meeting spaces earlier this month, with the company looking to offer natural video communication that allows people to share space.

The natural interactions offered by ROOM are enabled by its proprietary technology, RealityOS™. It is a social 3D communications engine meant to push video calls to the next level, focusing on the human experience in a virtual environment.

But ROOM’s technology is providing more than a simple communication solution. Companies have struggled to maintain company culture and interpersonal connections since the rise of flexible work arrangements. It is to the point that many individual employees and teams have felt a decline in camaraderie and teamwork since the pandemic. Technology like this is what bridges that gap.

There are other benefits as well, especially where lifelike 3D is concerned. According to Cevat Yerli, the creator of ROOM and former Crytek Co-Founder and CEO, “People can remember things better, can spend more time with less fatigue, and feel like they’re in a lifelike environment while enjoying the highest level of social presence. Avatars are fun for gaming but not for banking, government, schools, and doctors.”

ROOM works by using real-time 3D, depth-of-field, and real-time reflections. These things simulate a natural, first-person view, which allows users to immerse themselves through physical depth and perception. They can move around, look at one another, and experience things as they would in real life. It is representative of reality, mirroring it as much as possible.

Another feature of ROOM is the wide range of designer room options. Some of the spaces available include offices, a cozy campfire, a cloud room, and more. Each space was designed by interior architects to give users an immersive and comfortable environment for their meetings.

Additionally, ROOM has taken steps to make things as easy and painless as possible. Not only can the platform be accessed within a web browser from any computer, but it does not require additional software or equipment. It is a truly immersive experience without VR.

There are even measures to preserve privacy, including end-to-end encryption and the automatic removal of backgrounds to keep your surroundings confidential.

Currently, ROOM is in the rollout phase of its lifelike 3D video communication solution, known as its Founders Plan. That means it is available to creators, visionaries, and thought leaders for the time being. Still, it is an exciting prospect, especially when you consider the vision of those in and around the company. That includes people like Cevat Yerli, who has already made a name for himself with 3D technology, and Robin Raskin of Virtual Events Group, who serves as an advisor.

By Spencer Hulse Spencer Hulse has been verified by Muck Rack's editorial team

Spencer Hulse is the Editorial Director at Grit Daily. He is responsible for overseeing other editors and writers, day-to-day operations, and covering breaking news.

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