Ron T. Green, Founder of Hella Black Hella Loud Hemp Company, Discusses His Vision for the Cannabis Industry

By Peter Page Peter Page has been verified by Muck Rack's editorial team
Published on April 7, 2022

Cannabis entrepreneur Ron T. Green, founder of Hella Black Hella Loud Hemp Company, knows the cannabis plant well. He is a medical cannabis patient who was arrested three times during the War on Drugs for cannabis offenses. Having built a successful line of clothes and accessories, Green sees a bright future in the legal cannabis industry that is very different from that of the vertically integrated, multistate operators that dominate the market.

Hella Black Hella Loud provides access to organically grown hemp products and product derivatives. Ron is committed to creating economic opportunity for the African American community. His personal motto is “Master yourself and you’ll never be a slave to another man.”

We asked Ron T. Green about the history of cannabis, his journey, and his vision of the future of cannabis.

What are the origins of cannabis in the African American community?

Ron T. Green: Jazz and B-Bop artists in the 1900s relied on cannabis for the creative abilities it encourages, and as a stress reliever due to living with slavery, segregation and Jim Crow laws. Cannabis was featured in a propaganda film that claimed it hyper-sexualized black men to attack white women. It’s not discussed often, but people were using the plant in the past in the same way it is still used today, but now the government is industrializing cannabis to make money on it. Black people were put into jail for using it when it was a crime.

Tell us about Hella Black Hella Loud.

Ron T. Green: It’s a project for my current brand Tribe Worldwide Pro Black Fashion Brand. I am a cannabis patient and user, so I wanted to get on the business side of cannabis, to be an example and provide a platform and resources. I am focused on providing equity and opportunities for black people within the cannabis industry. I am building this from the ground up and showing people how to get started.

I am a cannabis advocate. In the past I’ve had legal issues over cannabis, having been arrested three times for possession. Now, with legalization, I am going to tap in. It makes sense. I am a business owner with networks of people in the industry. I want to use my contacts and levels of influence to help others take on endeavors such as this.

It varies by state, but generally it is a very expensive and lengthy, uncertain process getting into the legal cannabis business. What is your advice to someone looking for a way in?

Don’t try to sell the flower and CBD. Sell the products people use to consume cannabis such as pipes, rolling trays, grinders, and bongs. You can find these on a website like Ally Baba in China or Pakistan, where material costs are less expensive, and resell them in the USA for a premium. Start your own branded product line with the products. This is very cost effective.

You have to maintain a solid contact listserv, create a database of contacts, and cultivate the list daily. It is not difficult to break into the industry, but you have to educate yourself and expand your networks to include people who are already successful in the industry.

Which negative myth about cannabis do you want to dispel?

You can be a cannabis user and have a functional, successful, productive life, without abuse or overusing the plant.

What are you thoughts about cryptocurrency? How does it figure in the cannabis business?

Many people are looking for ways to streamline the payment process to purchase in states where banks are not accepting payments for cannabis companies, which is moving us into a future of crypto and cannabis. We are working to accept crypto as a form of payment for my company. Crypto is helping people retain the value of their wealth, despite inflation and high gas prices.

What do people get wrong about crypto?

It’s been said that crypto is used for mostly illegal, illicit activities, which is a complete lie. Less than one percent of all transactions GLOBALLY involve scams. I’ve had plenty of conversations with people who believe that Crypto currency has no value. They don’t understand how value is created and derived in the world of digital currency. Bitcoin was valued in thousandths of a cent shortly after its launch in 2009. Its popularity rose, and in 2021 it reached $69,000 per Bitcoin (Ed note: Bitcoin currently is valued at approximately $43,915). Its rise in value demonstrates that how an asset is perceived by a society is essential in establishing whether it has value.

Ethereum, the blockchain ecosystem that powers the cryptocurrency ether (ETH), is the building block for non-fungible tokens, decentralized finance applications, and other technological advancements in ownership of digital assets. ETH may not have the dollar value that Bitcoin does, but its utility and potential give it much more value to a company developing financial products and services that use the Ethereum blockchain and smart contracts.

Some people believe that crypto is a fad that will be done and over within the next couple of years. This statement couldn’t be further from the truth. Digital currency is the logical next step for commerce as we move further into the future.

What is your long term vision as an entrepreneur and community leader?

I plan to establish a pipeline for creating new canna-business ownership opportunities, specifically for Black people. We plan to purchase farm land and parcel it off so people can then invest in/lease  small plots for their own mini grow operations.

We’re going to show people what it looks like to build a cannabis brand from the ground up, and in the process remove the negative stigmas attached to the product, the people who provide it as well those who consume it. I will position myself as a resource for people looking for ownership by creating strategic relationships within the farming, manufacturing and distribution side of the industry to develop unique opportunities and product offerings.

By Peter Page Peter Page has been verified by Muck Rack's editorial team

Journalist verified by Muck Rack verified

Peter Page is an Editor-at-Large at Grit Daily. He is available to record live, old-school style interviews via Zoom, and run them at Grit Daily and Apple News, or BlockTelegraph for a fee.Formerly at Entrepreneur.com, he began his journalism career as a newspaper reporter long before print journalism had even heard of the internet, much less realized it would demolish the industry. The years he worked as a police reporter are a big influence on his world view to this day. Page has some degree of expertise in environmental policy, the energy economy, ecosystem dynamics, the anthropology of urban gangs, the workings of civil and criminal courts, politics, the machinations of government, and the art of crystallizing thought in writing.

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