We all know that working out is hard to do. With so many diet and exercise plans in the world today, finding what’s best is hard. The company RocketBody wants to change all of that.

What is RocketBody?

RocketBody is a personal fitness trainer for the Apple Watch that tracks the heart’s electrical pulses. This ECG (Electrocardiogram)- based approach to fitness makes it custom to each user. RocketBody can determine when the next workout should be or when the wearer needs to rest, for example. And because it monitors the individual’s body there’s no way two people can have the same plan. This could make it harder for someone to workout too much and stress out their body.

Think of it like this: an electrocardiogram measures the electrical activity of the heart. According the the American Heart Association, this activity is what makes the heart pump blood. This is what RocketBody is tracking to make these ECG decisions. A question on the company’s 2018 Kickstarter campaign says that it reads ECG with “100% medical grade quality.”

Unlike other apps and workout plans that use a person’s heart rate as a way to measure fitness goals, RocketBody wants it to be clear that it isn’t doing the same thing. Heart rate is a measurement of how fast or slow a person’s heart is beating. But ECG is “an excellent indicator of both how ready you are for training, and how well you have trained during your workout sessions,” according to the company’s website.

This method seems to be working. As of now, the Kickstarter for the RocketBody AI Wearable Fitness Trainer and  Nutritionist has raised over $70,000. That’s over $40,000 over the original goal. This year, it raised $1 million in funding from Gagarin Capital and AltaIR Capital.

When did it start?

Founder Tim Lipsky started RocketBody five years ago. He’s a former professional athlete who’s LinkedIn says he wants to, “make sports clear, effective and available with the latest technologies.” It goes on to say that, “RocketBody enables the most beneficial training and lets people enjoy the workout process and achieve their goals.”

Check it out at TechChurch Distrupt

TechCrunch Disrupt is an annual tech conference in San Franciso. It brings in people from all over the tech industry including founders, investors and developers. RocketBody will be attending this year and was chosen for a 60-second flash pitch that will run until Oct. 4. Lipsky is excited for the opportunity.

“We’re thrilled to be attending TechCrunch Disrupt, because it means a chance to show how we’re using technology, including the Apple Watch’s new ECG feature and machine learning, to offer high-quality training that was previously only possible through expensive personal trainers,” Lipsky said. “We’ve spent years honing our technology alongside experienced fitness professionals, sports medicine physicians, PhD biophysics scientists, and professional athletes. Any opportunity to expose more people to the power of personalized exercise is exciting.”

Right now, RocketBody is only available for Apple devices. An Android version was planned to be released in September 2018 but that has yet to happen.