Notch, a restaurant supply chain startup formerly known as ChefHero, has raised $10 million in Series A funding to continue digitalizing wholesale food supply ordering.
The funding round was led by Accomplice and BDC, counting with the participation of other firms like MATH Venture Partners, Golden Ventures, The Yield Lab, Garage Capital, and Plexo Capital as well as angel investors like Mark MacLeod, Paul Genier, Shannon Lambert, and Jean Genier.
The startup has now raised over $19.8 million in total funding since being launched in 2015 as it continues to gain popularity among restaurant owners looking to streamline their supply chain and reduce food waste. The progressive reopening of restaurants after the start of the Covid-19 pandemic has resulted in Notch seeing its revenue increase by more than 450% since April of 2020. Notch CEO Jordan Huck referred to this succes by stating:
“We believe we’re in a position to fundamentally change the way any restaurant in North America goes about buying the supplies that they need. We have an opportunity to make that a better process.”
At this time, the startup runs its operations in Chicago, Texas, and Toronto but the company is planning to expands its operations in the United States by hiring sales talent from competing platforms like Uber and DoorDash. The new funding will be destined for these efforts, as well as in the continued development of the technology behind its platform.
The restaurant supply chain startup currently offers its services to several franchises and restaurants across North America, including Dark Matter Coffee, Carnitas Uruapan, Al’s Beef, and SummerHouse Santa Monica, Paramount Fine Foods, Sapsucker, Gusto 54 Group, Banh Mi Boys, and more.
With the restaurant industry having historically focus on improving its front house operations, Notch is aiming to provide a different approach by eliminating waste within the supply ordering process, decreasing costs in the process.
