The Pure Company Takes on the Air Impurities That Could Be Killing Us

By Jordan French Jordan French has been verified by Muck Rack's editorial team
Published on January 5, 2019

Aerosol sprays. Air fresheners. Disinfectants. These are killing us.

Or at least that’s the thinking behind The Pure Company, which makes the latest iteration of home air purifiers. Led by women founders, Grit Daily caught up with Cortney Carroll, President of The Pure Company, to take a deeper look at how to make our homes healthier.

You have your own entrepreneurial backgrounds. Share those.

I’ve worked in the healthy home space for almost twenty years – during that time I’ve been surrounded by so many products that are meant to make your home a healthier place. But what we began to notice was that even though we knew how useful our products were, we weren’t using them in our own homes because they were overly complicated, bulky or because they didn’t fit in with our home decor.

We had a moment as a group of women within the industry where we asked ourselves:

Cortney Carroll wants you to breathe clean air.

“Why don’t we create a line of products that are just as beautiful as they are powerful?”

And “Why don’t we make them easy to use?” And perhaps most importantly, “Why don’t we design our products to specifically help with the problems that women tell us they’re facing in their homes?”

We knew there was a huge opportunity (and need) for a different kind of company to shake up what had become a pretty stale industry by creating high tech products with a simple, intuitive and beautiful design that appealed to an audience who had been mostly ignored in the space – women. And just like that, The Pure Company was born!

Why should we be so concerned about air?

The quality of the air we breathe is important for our overall health, and clean air can also lead to a number of benefits, such as increased energy, better blood circulation and a stronger immune system. But because modern homes are built to be well insulated, that design traps problematic things – from Volatile Organic Compounds (VOC) emitted from aerosol sprays, air fresheners or disinfectants, to allergens from our furry friends, to emissions from gas stoves. There are plenty of irritants floating around the air in our homes that affect air quality and could ultimately affect your health.

Without an air purifier, many homes are harbors for dust and germs that can then lead to allergies and other health problems. We found that many people weren’t aware that dust, bacteria, mold and more can actually be removed from your indoor air with an air purifier.

What is the science behind Pure Company?

Our purifiers provide an innovative solution to air quality problems, and they are actually the

Goes nicely next to “Mexico Illustrated.”

first ever air purifiers with built-in aromatherapy, creating an option to safely and naturally scent your just-cleaned air with 100% pure essential oils. Freshener sprays release harmful chemicals into the air and candles, in addition to containing questionable ingredients actually produce soot! We feel our aromatherapy feature provides a way to make your home smell great without sacrificing the health of your family or pets.

With our Large Room Air Purifier, the purification process starts with an odor-killing Activated Carbon Pre-Filter which captures larger particles in your air, like pollen, allergens, pet dander and dust. It also helps eliminates odors from pets, cooking and other sources. Next, our powerful True HEPA Filter removes 99.97% of invisible pollutants and bacteria – some so small they’re a hundred times thinner than a strand of human hair. The 360-degree design cleans a large room from all directions and the purifier’s Air Quality Sensor is constantly monitoring the air and self-adjusts to remove unwanted particles.

What’s behind the name? 

We decided on The Pure Company because for us, Pure is a state of mind. It’s the lens through which we view everything we do and the way in which we do it. It speaks to our desire for transparency within our company and for how we interact with our customers to thoughtfully and consistently provide the purest and best customer experience possible.

What’s one conventional wisdom about air quality that is so wrong?

One thing we have consistently seen is that many people believe that as long as they don’t have asthma or another respiratory problem, the air quality in the home isn’t something to worry about – which isn’t really the case. Obviously, people with respiratory problems are the most strongly impacted, but poor indoor air quality is bad for your health, no matter who you are. Many people experience issues from bad air quality (like headaches, difficulty breathing, nausea, itchy eyes, congested sinus, fatigue – all that fun stuff), without even realizing it. Our hope is that consumers continue to gain an understanding of the importance of clean air in their homes and allow us to help them breathe easier!

By Jordan French Jordan French has been verified by Muck Rack's editorial team

Journalist verified by Muck Rack verified

Jordan French is the Founder and Executive Editor of Grit Daily Group, encompassing Financial Tech Times, Smartech Daily, Transit Tomorrow, BlockTelegraph, Meditech Today, High Net Worth magazine, Luxury Miami magazine, CEO Official magazine, Luxury LA magazine, and flagship outlet, Grit Daily. The champion of live journalism, Grit Daily's team hails from ABC, CBS, CNN, Entrepreneur, Fast Company, Forbes, Fox, PopSugar, SF Chronicle, VentureBeat, Verge, Vice, and Vox. An award-winning journalist, he was on the editorial staff at and a Fast 50 and Inc. 500-ranked entrepreneur with one sale. Formerly an engineer and intellectual-property attorney, his third company, BeeHex, rose to fame for its "3D printed pizza for astronauts" and is now a military contractor. A prolific investor, he's invested in 50+ early stage startups with 10+ exits through 2023.

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