PriceLabs Looks to Increase Income with Dynamic Pricing Using $30M In New Funding

By Spencer Hulse Spencer Hulse has been verified by Muck Rack's editorial team
Published on July 28, 2022

There are constant fluctuations in supply and demand, with various events and trends impacting how much owners and property managers can get. Keeping up with all of that data and adjusting prices accordingly is a huge task, especially for those without the proper tools. PriceLabs takes care of all of that, using data to offer dynamic prices that will save time and increase revenue. Moreover, it works with over 50 property management systems, including big names like Airbnb. To learn more about the company and its plans for this round of funding, take a look at the following press release.

PriceLabs a leading provider of dynamic pricing and revenue management solutions for the short-term rental industry, today announced a $30 million minority growth investment from Summit Partners. This funding represents the first financing for the profitable business and will support PriceLabs’ continued commitment to building leading revenue management solutions and fuel global team growth.

PriceLabs was founded in 2014 to bring sophisticated AI and analytical tools to owners and managers of vacation homes and short-term rentals. The idea was born from co-founder Richie Khandelwal’s frustrations while managing personal rental property and the inability to efficiently adjust prices based on changes in demand. Teaming up with friends Anurag Verma and Sana Hassan, the group built a solution designed to address the similar challenges faced by the thousands of small business owners operating in the short-term rental market.

Today, PriceLabs powers over 150,000 listings in more than 100 countries. The company has been growing steadily since its founding, with an offering that has resonated with vacation rental businesses of all sizes, from single-property owners to large property managers. Recently, PriceLabs won SaaSBoomi’s 2021 Bootstrapped Startup of the Year award after having grown nearly 3x in 2021.

“Pricing can be the single biggest growth lever when running any business, particularly in the hospitality space, where most businesses still use archaic methods and static pricing that can leave anywhere from 10 – 40% of revenue on the table,” said Richie Khandelwal. “We purpose-built PriceLabs from the ground up to serve the needs of short-term rental operators, offering an easy-to-use and highly configurable solution that allows operators to combine our AI and algorithms with their own unique knowledge of the local market and property.”

PriceLabs’ automated dynamic pricing solution is designed to continuously analyze historical and forward-looking hyper-local data to sense changes in demand and recommend optimal daily pricing tailored to each property’s unique characteristics. The company’s comprehensive software provides users with data and tools to monitor and research local market conditions and adjust prices to suit the needs of the property and operations. Prices update automatically through direct integrations with over 70 property management software solutions, helping property owners efficiently manage their operations and maximize the profitability of their listings.

“Our product democratizes powerful tools that, historically, have only been available to large hospitality businesses,” said Sana Hassan, co-founder of PriceLabs. “From an individual host seasonally renting their apartment in Paris to a multi-thousand unit vacation rental manager in Florida, we’ve built a solution that is easy to use, affordable, and integrates seamlessly with the software they’ve already adopted.”

“Consumer preference has continued to shift in favor of alternative accommodations across every demographic, which has led to rapid growth in the short-term rental industry and over 8 million unique listings on Airbnb and Vrbo alone. We see PriceLabs as ideally positioned to serve this growing market with an intuitive, easily customizable and comprehensive solution designed to deliver ROI to owners and managers almost immediately,” said Colin Mistele, Managing Director at Summit Partners, who has joined the PriceLabs Board of Directors. “We believe this deeply experienced team has a significant opportunity to capitalize on a substantial unpenetrated market as they continue to develop and launch innovative products.”

“At PriceLabs, we believe every business in the accommodation space should have access to data-driven pricing and associated capabilities. We’ve been at the forefront of innovation – from building a pricing solution that can be used worldwide to building an industry-first minimum stay recommendation engine,” said Anurag Verma, co-founder of PriceLabs. “With the support and growth-oriented resources that Summit offers, we are excited to continue our mission of delivering innovation to the short-term rental market and accelerate our global hiring.”

PriceLabs is hiring professionals globally with a passion for the short-term rental industry to join our remote team. If you’re interested in learning more about careers at PriceLabs, please visit our career center.

About PriceLabs

Headquartered in Chicago and founded in 2014, PriceLabs is a leading provider of innovative and easy-to-use dynamic pricing and revenue management solutions for the accommodation industry. PriceLabs provides a data-driven approach, automation rules, and customizations to manage pricing and stay restrictions that help the owners and managers of vacation rentals increase revenues with efficiency and ease. With over 70 integrations and a growing list of channels and property management systems, PriceLabs’ automated revenue management solution is built to serve the needs of everyone from large property managers to single-property owners. Learn more at

About Summit Partners

Founded in 1984, Summit Partners is a global alternative investment firm that is currently managing more than $39 billion in capital dedicated to growth equity, fixed income and public equity opportunities. Summit invests across growth sectors of the economy and has invested in more than 550 companies in technology, healthcare and other growth industries. Summit maintains offices in North America and Europe and invests in companies around the world. For more information, please see or Follow on LinkedIn.

The original press release can be found on Summit Partners’ website.

By Spencer Hulse Spencer Hulse has been verified by Muck Rack's editorial team

Spencer Hulse is the Editorial Director at Grit Daily. He is responsible for overseeing other editors and writers, day-to-day operations, and covering breaking news.

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