Since its inception in 2019, Intake Breathing, a Santa Barbara-based company, has been making waves in the realm of nasal breathing aids. Founded by Jim Castillo — a seasoned inventor and medical device engineer known for his revolutionary CTI Knee Brace — alongside his daughter Natalie and her husband Alex Hauck, the company embodies a unique blend of innovation and family spirit.

Initially branded as AC Performance Systems, the company aimed to enhance athletic performance through improved breathing techniques during high-intensity workouts. However, as the founders engaged with their community, they quickly recognized a broader, untapped market: individuals struggling with various breathing challenges. This pivotal realization marked a turning point for the company, prompting a rebranding to Intake Breathing and an expansion of their mission.
Their journey truly took off with a successful Kickstarter campaign, raising an impressive $100,000 to kickstart production. The support from family, friends, and early adopters fueled their momentum, showcasing a communal belief in their vision. At the heart of Intake Breathing’s mission lies a commitment to promoting nasal breathing, which offers a myriad of health benefits. The company’s innovative products facilitate this process, enhancing oxygen absorption, increasing nitric oxide production, and ensuring proper carbon dioxide retention. Together, these elements lead to improved oxygen distribution, benefiting both athletic performance and overall health.
What sets Intake Breathing apart in a crowded market is its innovative design. The product utilizes a small metal magnet embedded in a skin adhesive, which magnetizes to the accompanying band, effectively opening nasal passages. Available in various sizes to fit individual needs, the company also offers a subscription plan for the adhesives, ensuring convenience for users.
Looking ahead, Intake Breathing is not resting on its laurels. Plans for expanding their product line are already in motion, including a promising alternative to traditional mouth tape designed to combat snoring and encourage nasal breathing during sleep.
With its steadfast commitment to improving lives through better breathing, Intake Breathing stands at the forefront of a health revolution. As the company continues to grow and innovate, it’s clear that their mission transcends mere products; they are reshaping how we think about breathing itself. In a world where every breath counts, Intake Breathing is leading the charge, proving that sometimes the simplest solutions can yield the most profound impacts.
To learn more about Intake Breathing, visit their website. Have questions? Check out their FAQ page. Follow their journey on Instagram, Facebook, Youtube, and X.
