Plan A launches its software for businesses because there is no planet B

By Stewart Rogers Stewart Rogers has been verified by Muck Rack's editorial team
Published on December 11, 2019

It’s pretty simple really. Until we colonize Mars or some other far-flung planet, Earth is our only hope. And with global warming making it harder for humans to inhabit the only planet we have, we need to find real solutions to the world’s biggest problem.

Today, Plan A, a Berlin-based GreenTech startup that has developed an Al to tackle climate change, is releasing new software to help companies on their journey to sustainability.

I caught up with CEO and founder, Lubomila Jordanova, at TechCrunch Disrupt in Berlin, to find out more about the company’s solution, and why it targets businesses instead of consumers.

“We have been studying the most effective actions in the fight against climate change for the last two and a half years, by building an algorithm which predicts where and how climate change will hit the hardest, and one of the clearly untapped potentials was support for businesses on their journey to sustainability,” Jordanova said.

That’s important because it turns out that around 70 percent of harmful emissions and wasteful activities that have led to global warming and climate change are at the hands of corporations and organizations.

“Various solutions were looking only at the regulatory or offsetting side of the issue, but the reality of climate change requires companies to be thought on how to reduce their carbon footprint if we want to be effective,” Jordanova said.

So how does it work?

“Our software allows companies not only to calculate, monitor and offset their carbon footprint monthly but also builds for them automatically sustainability action plan each month, making sustainability accessible to every company, regardless of the size,” Jordanova said.

By tackling the problem at an organizational level, not only does Plan A intend to positively affect the problem via those that cause the majority of problems, but in addition, it helps those businesses that get involved to reduce costs and, therefore, increase profits.

In fact, the Harvard Business Review noted that firms who have prepared sustainable and environmental action plans perform up to 40 percent better than those who haven’t.

So why does data hold the key to the biggest problem facing our planet right now?

“Data is crucial for understanding the causes and solutions for climate change, as the science behind climate change is complex,” Jordanova said. “We have collected more than 300,000 data points on climate change and sustainability. This allows us to better compare, contrast and support companies in their adaptation efforts, with a lot of depth about geographies, industries, and effective actions.”

And while that’s important for all of us, it’s clear that those companies that use Plan A’s solution are benefiting too. And while the company is by no means the only one trying to solve the environmental problems caused by organizations and the technology we all use – such as the ever-growing e-waste problem – it is at least trying to make a sizable impact through focusing on the biggest offenders.

“Our technology and data give us a unique competitive advantage, allowing us to make sustainability and climate action accessible to companies of all sizes,” Jordanova said.

And what’s next for Plan A?

“In the next months, we will integrate further features on both industry and company-level environmental threat analyses, as well as regulatory compliance and employee engagement,” Jordanova said.

By Stewart Rogers Stewart Rogers has been verified by Muck Rack's editorial team

Journalist verified by Muck Rack verified

Stewart Rogers is a Senior Editor at Grit Daily. He has over 25 years of experience in sales, marketing, managing, and mentoring in tech. He is a journalist, author, and speaker on AI, AR/VR, blockchain, and other emerging technology industries. A former Analyst-at-large VentureBeat, Rogers keynotes on mental health in the tech industry around the world. Prior to VentureBeat, Rogers ran a number of successful software companies and held global roles in sales and marketing for businesses in the U.S., Canada, Australia, and the U.K.A digital nomad with no fixed abode, Rogers emcees major tech events online and across the globe and is a co-founder at Badass Empire, a startup that helps digital professionals tap into their inner badass, in addition to being Editor-in-Chief at Dataconomy, a publication and community focused on data science, AI, machine learning, and other related topics.

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