Local search for wineries near you is now possible with “Places,” a worldwide winery guide launched by My Wine Society that aims to bring wineries and wine drinkers closer together.
Sean Evans partnered up with fellow industry entrepreneur Jeremy Wong to develop the app’s concept. They worked with Skylab apps to create what Evans would call “a Facebook for wine.”
“With that we’re giving a place for wineries to uniquely communicate with their customers in a way that feels organic and complete, so they don’t lose touch with people,” says Evans.
My Wine Society is a mobile application created to revolutionize the world of wine. App users are gathered together in a closed community where they can interact, share, and be rewarded just for drinking wine. Consumers now have an alternative to Yelp as they look for wineries near them.
The company hopes that people will soon develop a passion for wine as they explore new wineries around them. Wineries can also stay connected as My Wine Society informs wine lovers of the latest discounts, promo codes, and freebies. Customers are also rewarded for regularly interacting through comments, likes and shares on the app.
Yelp for wine lovers
My Wine Society has launched “Places” to serve as an international directory of wineries. The feature is exclusively in-app. Places promises to be the most robust and comprehensive list of wineries in the world.
Wineries have a chance to grow their outreach as it will be easier for wine enthusiasts to plan wine tastings as they pick which winery they want to try out per region. The app makes use of the entire global database which can be accessed in-app.
The app is available to all wineries across all countries provided they pay a monthly fee of $19.95 and added taxes. Wineries will become verified on My Wine Society’s Places after. Verified partners will be given a welcome package that includes a verified window sticker and a My Wine Society gift for the wineries tasting room. Statistics such as number of clicks per page, growth over time, demographics of visitors, website clicks, and world presence are recorded monthly.
Enthusiasts are basically going to discover new wineries near them with Places. Other features include booking visits, checking operating hours, contact an establishment, and view photos of the place. Hundreds of wineries have signed with the platform already. My Wine Society projects a global user-base of 160,000 in 2019. The company is looking to reach more than double with 500,000 users in 2020.
App users will be able to interact through curated chats, content filled channels, and a community forums. It also features a “Smart chat” function which allows users to choose from a list of topics and join discussions. Wine lovers will be able to talk about how great the wine tastes as well as make recommendations based on their experience.
The app updates users on local events surrounding the wine industry. They gain access to exclusive club member events, VIP tastings, and launch parties. Each user has their own feed where they can share photos of their adventure. They also get a first look into new releases made by wine companies.
“As a wine aficionado myself I had grown tired of the regular social media. I would either miss information or get a lot of unrelated ads or content. Here you are part of a community with the same interest.” — David Levilain, Wine Ventures Barcelona.
Places is scheduled to launch February 2019. Now if they could only make one for coffee.