P&G Ventures Announces 2021 CES Innovation Challenge Finalists

By Grit Daily Staff Grit Daily Staff has been verified by Muck Rack's editorial team
Published on December 16, 2020

Four finalists have won the backing of P&G Ventures, an early stage startup studio within consumer products giant P&G, for the third annual P&G Ventures CES Innovation Challenge.

The annual Consumer Electronic Show, where the tech industry customarily unveils new products and signals the direction of upcoming innovations, will be an all-digital event in 2021. The Challenge will culminate with representatives from the selected startups pitching their products virtually to a panel of expert judges on the P&G LifeLab stage during CES. The finalists are:

  • Fluo Labs, LLC, represented by Chief Strategy Officer Anne-Marie Kovacs (@amkovacs), transforms how people treat their seasonal allergies using a patented handheld device that uses light therapy to provide drug-free relief.
  • Glimpse Diagnostics, represented by CEO Dr. Courtney Hill, provides families with an accurate at-home ear infection diagnosis with artificial intelligence and treatment from the comforts of their home.
  • SAVRPak, represented by Chief Technology Officer Bill Birgen (@bill_birgen), offers a patented food packaging technology that keeps food fresh and reduces food waste by removing moisture from the air.
  • spotLESS Materials Inc., represented by Co-Founder and CEO Dr. Birgitt Boschitsch (@BirgittMB), is a collection of non-stick coatings designed to use less water and less aggressive cleaners to keep surfaces clean.

“At P&G Ventures, we know that entrepreneurs are the source of some of the very best ideas when it comes to solving consumer problems,” said Leigh Radford, Senior Vice President and General Manager, P&G Ventures. “Even with CES going all-digital for 2021, we are delighted that we can still host our annual CES Innovation Challenge to discover and celebrate groundbreaking new products and shine a spotlight on the entrepreneurs behind them.”

The winner of the 2021 CES Innovation Challenge will receive $10,000 from P&G Ventures, the opportunity to pitch to the M13 investment team coupled with mentoring sessions, a complimentary invitation to the EY Strategic Growth Forum®, and chance to partner with P&G Ventures, and access to the expertise and capabilities developed at P&G over the company’s 180-year history.

Judges include Leigh Radford, Julie Setser, Senior Vice President of R&D at P&G Ventures, Kristina Rogers, Global Consumer Industries Leader at EY, and Courtney Reum, Co-Founder of M13.

P&G will return to CES 2021 for its third consecutive year with an all-new, virtual P&G LifeLab exhibit that provides consumers an entirely new way to experience a behind-the-scenes look at how P&G’s portfolio of innovations is impacting consumers’ homes, as well as our planet. While the Innovation Challenge is part of P&G’s CES LifeLab exhibit, P&G Ventures invites everyone to watch the Challenge online for free by registering on Eventbrite by January 13.

To stay up-to-date on the Innovation Challenge and news follow P&G Ventures on LinkedIn and Twitter (@PGVstudio). 

By Grit Daily Staff Grit Daily Staff has been verified by Muck Rack's editorial team

Journalist verified by Muck Rack verified

Grit Daily News is the premier startup news hub. It is the top news source on Millennial and Gen Z startups — from fashion, tech, influencers, entrepreneurship, and funding. Based in New York, our team is global and brings with it over 400 years of combined reporting experience.

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