Patrick Ward, VP of Marketing at Rootstrap: Using Nearshoring As a Strategy

By Jennifer Johnson Jennifer Johnson has been verified by Muck Rack's editorial team
Published on March 20, 2023

The Grit Daily Startup Podcast hosted by Sebastian Rusk is your source for learning how to build and scale a business. In this episode, Sebastian interviews Patrick Ward, the VP of Marketing at Rootstrap, a custom software development agency with 11 years of experience. Patrick shares his insights on nearshoring – getting the benefits of offshoring but staying in your time zone. He talks about making sure there is a structured and scalable process in place and being mindful of diminishing returns. Patrick also offers advice for the new era of 2023 and beyond. Join Sebastian and Patrick as they discuss strategies for building a successful business.

Episode Notes:

The Grit Daily Startup Podcast, hosted by Sebastian Rusk, is the perfect resource for anyone looking to launch a successful business. In a recent episode, Sebastian was joined by Patrick Ward, VP of Marketing at the custom software development agency Rootstrap, to discuss the company’s 11-year history and the concept of ‘nearshoring.’ During the podcast, Patrick shared his insights on putting a structured process in place and what business owners should be mindful of while scaling their businesses in this new era of technology. He also shared that while offshoring can bring great benefits, he has personally found diminishing returns and urged caution when it comes to costs. With Sebastian’s guidance and Patrick’s valuable input, listeners can further their understanding of nearshoring and gain the knowledge to better equip themselves and their businesses for success. Tune into The Gritdaily Startup to find out more.


0:00:08.504721 – The Success of Rootstrap: A Conversation with Vice President Patrick of Marketing.

0:03:51.589950 – The Benefits and Challenges of Near Shoring.

0:07:49.622920 – Maximizing Benefits While Limiting Technology Costs in the Post-Pandemic Era.


“Imagine that, the good, the bad, and what we like to call the gritty.”

“So our main claim to fame is we are the tech team behind master class. So in the last couple of years of the craziness of the pandemic, if you decide to learn a Gordon Ramsay recipe, that was using our technology.”

“Just because you have an engineering team doesn’t mean you have all the skills that you need. And if you don’t have all the skills you need, that’s where you might employ us to augment that team with a set of specific technical skills.”

“What we saw out of the disruption of the pandemic was people, you know, took for granted the way that people could construct their startup. What you saw was you know, I can offshore my entire operations. I can take him to all different parts of the world. Maybe if I have manufacturing, I’m going to China. If I have technical needs, I’m going to India. And people have realized that while that was a legitimate strategy at that point in time, it makes you very vulnerable to any shocks to the system.”

“And that’s where this concept of nearshoring comes into play. And what is nearshoring? Nearshoring is basically getting the benefits of offshoring, but doing it within your time zone to countries that are more closely aligned with your culture and your values.”

By Jennifer Johnson Jennifer Johnson has been verified by Muck Rack's editorial team

Jennifer Johnson is an Operations Specialist and Booking Producer at Grit Daily.

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