Now Is the Time to Go Cruelty Free

Published on September 23, 2021

More and more people are going cruelty free. They are using their purchasing power to move away from conventional corporate beauty products that test their products on animals. This is thanks to grassroots movements and the work of thousands of social influencers. While many find testing a new shade of lipstick on an animal to be abhorrent, there are other benefits to a Cruelty Free skincare regime that consumers and brands need to consider. 

Animal testing is still a problem in 2021. Every year companies doing experimentation torture and kill more than 100 million animals in the United States alone. Companies that still test their products on animals make a deliberate choice to be cruel.  But, what other reasons should brands and consumers consider when contemplating the idea of creating or purchasing products that are cruelty free?

Why go #crueltyfree?

Cruelty free products are healthier. Opting for products not tested on animals means ditching bad chemicals like parabens, sulfates, and synthetic dyes. Cleaner cosmetics are also better for your skin. That means less breakouts, allergies, and inflammation.

Many cruelty free companies are also budget friendly. Many great brands make high quality, affordable products and don’t do animal testing. You can feel good about your purchasing choices and still save money at the same time.

Animal testing is not only cruel, it’s unnecessary. There are over 7,000 cosmetic ingredients already proven to be safe. The only reason why companies test on animals in the U.S. is to develop new ingredients.

While technology is creating more humane options for product testing, we already have thousands of years of beauty precedence to help guide us.

From mud baths to honey facials, ancient beauty practices have been around for thousands of years. This long history is a good sign they actually work! These rituals have made their way into the modern world of beauty care. They help us cope with pollution, environmental stressors, and unfavorable lifestyle factors that affect health of our skin and hair. These ancient beauty rituals have been around since the age of Cleopatra and the ancient Egyptians. They have been proven to have numerous beneficial and glowing effects on human skin and hair  — without the need to further test on animals.

How Can You Act?

The Leaping Bunny Program is a group of eight national animal protection organizations banded together to form the Coalition for Consumer Information on Cosmetics (CCIC). They promote a single comprehensive standard and an internationally recognized Leaping Bunny logo.

Behind this recognized “seal of approval” is an ongoing commitment from companies. They promise to abstain from animal testing on any finished products, ingredients, or formulations, even when product formulations and suppliers change.

The choice is yours. Each time you choose to purchase products made without animal testing, you make a conscious decision to support the health of our planet and the wellbeing of all that live on it.


Ayush Gil Benzaquen is a contributor to Grit Daily who, for more than 40 years, has been a leader in the beauty and cosmetic industry in diverse areas from beauty brands, baby-care products to dental hygiene supplies. He started his career in the beauty industry in Venezuela, a Latin hub for beauty products. Benzaquen has co-founded one of the largest cosmetic factories in Israel, manufacturing many of the most prominent brands in the country, including AYAM Beautycare, with a mission to make clean, conscious, and accessible beauty for all.

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