Nickelytics, a company specializing in out of home advertising within the mobility industry, has launched a new product – decals. Nickelytics’ original focus was vinyl wraps, which allow for larger advertisements, but requires a driver to have the wrap professionally installed – a lead-time of about 3 weeks. The new decals are sent directly to drivers and can be live on the road within a week, and are easy to put on to the back windshield of their vehicle. The driver can access the Nickelytics tutorial video to ensure that the decal will be installed properly to retain its high quality appeal.
Judah Longgrear, CEO of Nickelytics, explained that the vinyl decals allow drivers to start making a profit sooner, and expands options for businesses interested in marketing with Nickelytics. Nickelytics’ advertising campaigns are a minimum of 3 months, and the company monitors the effectiveness of the marketing strategy using their unique blend of analytics and attribution to provide their marketing partners with data on how many people were exposed to the advertisement, as well as how many of those exposed visited the company’s website.
The decal campaign, in partnership with Sticker Genius, launched earlier this month in Miami and Tampa – a pilot program with roughly 50 drivers. Businesses marketing through the decal campaign include: Duradry, a deodorant for those who sweat excessively; Powerful Foods, a company that makes high protein meal replacements; and TISSINI, a business dedicated to empowering Latin American, female entrepreneurs.
Nickelytics now offers three options for advertising: vinyl wraps, AdShield and decals. AdShield, an easy-to-install plastic barrier meant to protect ride share drivers and their passengers, was created in response to the coronavirus pandemic. Now, decals provide another self-install option, and the lower cost allows for businesses interested in advertising to do so at a lower price point.
Longgrear explains that, now that things are opening back up again and fewer people are isolating, “A lot of our drivers are busier now than ever before.” Some people are ready to dine out again, while others have gotten used to ordering in – both mean that drivers are on the road. Nickelytics’ drivers work with popular companies like Lyft, Instacart, Uber Eats, etc. and must maintain an average of 42 miles per day, 6 days a week on the road to qualify to display the advertisements.
The coronavirus pandemic has caused lots of companies to pivot, but for many, the expansion into new creative endeavors has been a boon. Plato’s famous proverb, “Necessity is the mother of invention,” has proven true. Longgrear believes that this new decal option provides more diversity for their advertisers. The analytical capabilities continue to provide measurable value to businesses choosing to market with Nickelytics, and the one-week lead time from signature to actually getting the advertisement into the real world means that the option is scalable so that a business can easily advertise in any city in the country.