Pac-12 Gears Up For Growing Need To Work From Anywhere With Nextiva Partnership

By Jordan French Jordan French has been verified by Muck Rack's editorial team
Published on November 19, 2020

It’s a critical time for remote communication, as businesses, education institutions, governments, and non-profits around the U.S. are adapting to the new “work from anywhere” model. The pandemic created an immediate need for almost all industries to allow employees to work from home, or rather, from anywhere in the world – with the exception of the one place where work has always been conducted: in company offices. Nextiva wants to help.

The impact of the COVID-19 pandemic on the sports industry has been significant, with sports events being temporarily shut down, cancelled or postponed. After a three month mid-season delay, the NBA finished their schedule in a bubble. Major League Baseball played only 60 of 162 regular season and the NFL plays each week in near empty stadiums. Now the Pac-12 is trying to navigate these troublesome waters and complete a seven game conference only football schedule.

With remote communication at the forefront of sustaining the business world, the Pac-12 announced a new partnership with cloud communications company, Nextiva, as the conference’s official communications partner. The partnership will address current remote communication needs and allow team members to stay connected while working from anywhere. 

“Customers’ expectations are rising and today’s communication problems cannot be solved with siloed technologies,” says Tomas Gorny, CEO of Nextiva, which has facilitated over one billion conversations for businesses, health institutions, government offices, educational facilities, and nonprofits. “Our purpose is to define the future of business communication and relationship by providing tools that allow for real-time management of the customer journey.”

Nextiva will be working with the Pac-12 and its member schools to develop a program that recognizes student-athlete achievements both on and off the field. In addition, the company will work with the Conference to expand the Nextiva Cares program, which is committed to education in science, technology, engineering, the arts, and mathematics.

“There is no time more important than now for the Pac-12 to partner with a leader in communication in order to stay connected,” said Pac-12 Commissioner Larry Scott

The partnership grants Nextiva unprecedented visibility across the lexicon of Pac-12 football and basketball. Their company logo will be featured on coach headsets and sideline communication equipment for all Pac-12 football programs, with prominent branding at the Pac-12 Football Championship Game and Pac-12 men’s and women’s basketball tournaments. Additionally, Nextiva will become an official partner of the Rose Bowl.

The communications company joins a number of leading brands that partner with the Pac-12, including 76, Dr Pepper, Gatorade, New York Life, GEICO, Pacific Premier Bank, Pacific Seafood, PrimeSport, Redbox, TicketSmarter, and Unifi.

“Joining the Conference of Champions is an exciting moment for our company,” said Gorny. “We’re looking forward to supporting the Pac-12 conference and member universities while we continue to support the champions of the business world.”

By Jordan French Jordan French has been verified by Muck Rack's editorial team

Journalist verified by Muck Rack verified

Jordan French is the Founder and Executive Editor of Grit Daily Group, encompassing Financial Tech Times, Smartech Daily, Transit Tomorrow, BlockTelegraph, Meditech Today, High Net Worth magazine, Luxury Miami magazine, CEO Official magazine, Luxury LA magazine, and flagship outlet, Grit Daily. The champion of live journalism, Grit Daily's team hails from ABC, CBS, CNN, Entrepreneur, Fast Company, Forbes, Fox, PopSugar, SF Chronicle, VentureBeat, Verge, Vice, and Vox. An award-winning journalist, he was on the editorial staff at and a Fast 50 and Inc. 500-ranked entrepreneur with one sale. Formerly an engineer and intellectual-property attorney, his third company, BeeHex, rose to fame for its "3D printed pizza for astronauts" and is now a military contractor. A prolific investor, he's invested in 50+ early stage startups with 10+ exits through 2023.

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