Newday Funds Inc. has created a way to make it easy for millennials with a conscience to invest their money – and they come equipped with an app. This company doesn’t just put your money anywhere. They specifically choose companies that are doing something to protect the earth and environment. Because investing in random companies that support fossil fuels and fracking is your grandma’s way of putting together an investment portfolio.
It’s no secret that millennials are outspoken and opinionated. The other side can call us snowflakes, but at the end of the day, we are a huge generation that is quickly growing and accumulating wealth. Now, thanks to technology, millennials have an investment outlet that serves their interests.
“The inspiration for Newday was centered around this idea of creating a utopia for the future. We enjoy talking about this idea today as there is a growing universe of companies that are doing incredibly powerful work as they wed profit with the purpose to combat a multitude of global challenges that we are facing as a society,” says the company’s press team.
Newday Funds Inc. focuses on getting their client to connect with companies with a conscience. While there are a ton of financial advisement firms that will happily help the younger crowd, none of them have a specific agenda where they only work with companies that are making an impact. Many times someone goes to invest and ends up with a list of companies to look at, only to find most of them are not friendly to their personal principles.
On the other hand, Newday’s idea is, “to spread the power of investing with your conscience. We started Newday to re-allocate capital flows to good companies. We believe sustainable companies not only deliver positive financial performance in the long term, but drive change in the way other companies adopt responsible environmental, social, and governance practices and policies,” according to their website.
So far the most popular categories to invest in are gender equality and ocean health. Other options for portfolio investments include global impact, climate action, animal welfare, and fresh water.
“In some regards, civilization seems to be fraying or cracking under its own weight, driven by social issues, climate change, resource depletion, and so on. The earth has entered a new geological epoch characterized by the significance of changes to the earth’s bio-systems. Population growth is degrading our natural resources, compromising our bio-systems and causing major issues like food scarcity, deforestation, soil degradation, excessive water and energy use, and loss of biodiversity. But with all of that being said, we are hopeful and optimistic, as there’s good news coming. The world’s population is young, with 42% of people under 25 years old, and this generation is eager to make change. We created Newday to democratize access to values-based investing, education, and engagement that we believe will empower individuals and institutions to think thoughtfully about our world so that we don’t screw it up,” says Newday Investment’s spokesperson.