People love their food and drinks, which has led to it becoming a massive industry. Alongside it is the food and beverage contract marketing (CM) industry, which has grown to a whopping $200 billion. And while the CM-side of the industry has deep roots in traditional manufacturing practices, that is starting to change.
Today’s technological advancements are reshaping the food and beverage CM industry, bringing agility, efficiency, and fluidity to a sector that once struggled with various constraints. At the forefront of that is PartnerSlate, which is seamlessly aligning supply and demand in the fragmented sector.
The CM Paradigm Shift in Manufacturing
While hard goods manufacturing has long embraced CM, food and beverage (F&B) manufacturing has been late to adapt. However, the transformation is well underway. From startups to Fortune 500 giants like Kraft, CM offers a leaner, more agile solution to the ever-changing landscape of product innovation and market demands.
PartnerSlate is playing a vital role in amplifying this shift by providing a platform that connects brands and CMs, enhancing both productivity and competitiveness.
Challenges in Scaling and Technology’s Role
Scaling in the CM industry, although promising, presents unique challenges. The journey from traditional practices to a technologically advanced ecosystem is fraught with inefficiencies, expense issues, and global competition.
Innovators like Redzone and Guidewheel are leading the change on the factory floor. Still, the broader industry requires a solution that transcends mere technological improvements, addressing fundamental issues such as transparency and liquidity.
While the change will not be easy, if it is achieved, the growth of the industry could stay on track through 2030.
PartnerSlate Bridges a Wide Gap
One of the longstanding obstacles in the F&B CM industry has been finding the right contract manufacturers or broadcasting capacity. It is a lack of a clearinghouse for information and inefficient lead generation that has led to a murky marketplace where opportunities are lost and mismatches are common.
How are these problems dealt with? Well, PartnerSlate provides one solution. As the first marketplace uniquely positioned to address these transparency and liquidity challenges, it allows brands and CMs to connect efficiently, ensuring:
- Projects meet criteria
- Capacity aligns with demand
- Matches are relevant
What does that mean? For brands, it leads to less cold-calling and wasted efforts on unsuitable CMs. Meanwhile, CMs gain a pool of qualified leads, faster response to market demands, and a clear view of potential business opportunities.
More Than a Marketplace
PartnerSlate is not just a marketplace, serving instead as a vital catalyst for industry transformation. By aggregating supply and demand, it’s paving the way for a more efficient, competitive, and cost-effective domestic manufacturing market.
It is not just important for brands, who enjoy lower costs, or CMs, who gain increased productivity. It also directly benefits consumers due to lower prices. The approach is breaking traditional barriers and fueling a new era of F&B CM.