Customer service is at the forefront of every business, but not every organization prioritizes it. The ones that master the art of exceeding customer expectations often have a better chance of succeeding, while those who don’t put their customers first tend to struggle. After developing a successful marketing agency and scaling it to six figures, Nate Peterman of Symba Marketing is living proof that putting customers first leads to bigger and better opportunities. Here’s what he says about running a profitable business that continues to thrive!
Consider the Needs of Your Customers
Every business has its own niche. According to Nate, it doesn’t matter what you’re providing to consumers, as long as you consider their needs. While your business may sell specific products or services, ask yourself what else you can add to your list of offerings to enhance the experience for customers even further. If you can add more to your offerings, it’s convenient for your customers, and they’ll be glad they’ve decided to do business with you in the first place.
Listen to What the Customers Have to Say
You don’t need to run a business based on the opinions of others, but it’s still a good idea to listen to what your customers have to say. If they’re providing you with feedback, use that to your advantage to make improvements when necessary. If they’re discussing specific concerns or pain points with you, hear them out and consider what you can do to help provide the solutions they need. Nate Peterman believes that listening to customers shows them that you care about them and they’re more than just a number to you.
People want to feel appreciated. If you go the extra mile to make them feel that way, they’ll enjoy doing business with you, leading to repeat business and word-of-mouth marketing. Word-of-mouth marketing is how Nate Peterman scaled Symba Marketing to six figures. The clients he worked with were so satisfied with their experiences that they told friends, family, and associates about it, thus resulting in more sales and more clients to help.
Be There When Your Customers Need You
People want to know they can count on you. If they’re buying something from you, they don’t want to get scammed or feel like they were overcharged for an undelivered service. Build a sense of trust between yourself and the customers by being there when they need you most. Offer advice and support while helping them with their buying decisions to prove that you care enough to assist them in making the best decisions based on their specific needs. If you can build that trust, you’ll gain loyalty, which is good for any growing business.
Having quickly recognized how much of a difference good customer service could make while working for different companies over the years, Nate Peterman applied his knowledge to Symba Marketing. His willingness to be there when customers needed him while listening to their feedback and considering their needs enabled him to build a successful business from the ground up.