Naomi Osaka, Japanese tennis champion, is Louis Vuitton‘s latest brand ambassador. She is the face of the French luxury brand’s spring 2021 line.
The announcement comes just months after Osaka won the US Open. 2020 was a successful year for Osaka, as Forbes named her the highest-paid female athlete and Sports Illustrated named her the Sportsperson of the Year. At only 23 years old, she’s won 3 Grand Slam titles.
Louis Vuitton is also not Osaka’s first high profile endorsement deal. She also represents Nike and Shiseido among at least 15 other brands.
Osaka has made a name for herself not only through her remarkable successes on the tennis court, and her lucrative brand deals but also through her activism. On the US Open court, where she ultimately won the championship, Osaka played with the names of George Floyd, Ahmaud Arbery, Trayvon Martin, and Elijah McClain emblazoned on her face masks throughout the tournament. She’s also spoken out in interviews in support of the Black Lives Matter Movement.
In a statement, Nicolas Ghesquière, Louis Vuitton’s creative director said, “Naomi is an exceptional woman who represents her generation and is also a role model for everyone. Her career and convictions are inspiring. I am in awe of Naomi, she stays true to herself and doesn’t compromise on her values.”
In a Twitter post commemorating the news of her high-fashion campaign, Osaka wrote, “Funny story: I first bought my mom a LV bag when I was 16 as a birthday present and it’s kinda been a tradition since. Do I call this a full circle moment? Yes.”