When we asked for representation this isn’t exactly what we had in mind, but ok.
The Godfather of board game companies, Hasbro, has just released a new edition of its classic game, Monopoly, with a modern twist. Monopoly for Millennials is the latest version of the iconic American game to come into fruition. Hasbro has released countless versions of the game throughout the years. From Star Wars and Game of Thrones versions to the cringe-worthy Purdue University and Sigma Chi editions (I bet that one collects some great dust in many hall closets in the Hamptons).
The game focuses on the adventures of your rich Uncle Pennybags. The depiction of Uncle Pennybags on the box shows him taking a selfie wearing blue Ray Bans with a disposable coffee in hand. The game tokens, instead of being the classic items like a shoe, a dog and a top hat are Millennial-ized too. Players can choose to play with items like emojis, a camera, a hashtag or an Avocado.
Monopoly got its start over a century ago when it was originally called The Landlord’s Game and was created by Elizabeth Magie long before Hasbro bought the rights in 1991. In the original game, players navigate through the board by purchasing properties and other utilities like water works and electricity. The game is modeled after different streets around Atlantic City, New Jersey.
Perhaps the most cruel, yet true, part of the game is the fact that it’s no longer about racking up an impressive real estate portfolio. Monopoly for Millennials is all about gaining followers, clout and experience. Players can earn things like festival wristbands or even just props for checking out a new vegan restaurant. It’s painfully true, but that’s what makes it so great. The game box tagline reads “You can’t afford it anyway!” referring to the focus of the original Monopoly game.
The game has received a mixture of positive and negative criticism following its announcement. Some users on social media are criticizing the game. People are angry at Hasbro for neglecting to include things like high rent or student debt from the game. The creators of Monopoly for Millennials at Hasbro said to CNN that since many of them are millennials themselves they feel that this game will be very relatable to millennial players.
Monopoly for Millennials is available now on the Hasbro website for $19.82. Does that number sound a little strange to you? It’s because it’s an homage to the year that the first group of millennials was born. In classic form, though, you’ll be hard-pressed to find the game for that price. Third party retailers are selling the game for around $60 on websites like WalMart.
Julia Sachs is a staff writer at Grit Daily. She covers tech, entrepreneurship and entertainment news and is based in Park City, Utah.