Monique Higginson, the visionary principal broker behind Market Source Real Estate, has become a cornerstone of the Salt Lake City, Utah, real estate landscape. With nearly two decades of experience, Monique has cultivated a boutique brokerage known for its deep market knowledge and client-centric approach, particularly within the charming, historic neighborhoods of Salt Lake County. Her firm stands as a testament to strategic growth and unwavering dedication, offering unparalleled service to buyers and sellers alike. Discover more about Monique’s approach at Market Source Real Estate.
Launching During a Housing Crisis
Monique’s journey into real estate leadership is marked by remarkable resilience. She launched Market Source Real Estate in August 2007, amidst one of the most tumultuous periods in housing history, all while raising one-year-old twin boys. This challenging beginning forged a business philosophy centered on adaptability, deep market understanding, and a calm, skilled approach to transactions. While many struggled, Monique developed a robust foundation that allowed her to navigate subsequent market fluctuations with a seasoned hand.
Specializing in vintage homes, Monique has carved out a unique and highly sought-after niche within Salt Lake City. She possesses extensive knowledge of older construction, a vital asset given that many of the city’s most desirable neighborhoods are rich with historic properties. Her clientele typically ranges from 35 to 50 years old, often seeking the character and charm that only a vintage home can offer. Monique’s team at Market Source Real Estate, though boutique with 88 agents total, operates with a cohesive strategy, ensuring personalized service and expert guidance for every client. Her array of certifications, including Certified Negotiation Expert, Certified Residential Specialist, and Certified Luxury Home Marketing Specialist, further underscores her commitment to professional excellence and comprehensive client support.
Monique’s ability to thrive in adverse conditions has not gone unnoticed. Her continued success, even when market conditions challenge others, is a direct result of the skills honed during her demanding early years in the industry. As she often observes, “in the last three years, when everybody else is down, I’m just smooth sailing with skills, so it’s nice.” This speaks to her strategic foresight and mastery of complex real estate dynamics, ensuring her clients receive stable and successful outcomes regardless of external pressures.
Business Acumen Backed by Elite Training
Beyond her practical achievements, Monique has received significant recognition for her business acumen. In 2014, she graduated from the prestigious Goldman Sachs 10,000 Small Businesses program, an initiative designed to help entrepreneurs create jobs and economic opportunity by providing access to education, capital, and business support services. This foundational experience further solidified her leadership capabilities and equipped her with advanced strategies for sustainable growth, contributing to the firm’s robust reputation. This dedication to continuous learning and professional development is a hallmark of her career, consistently positioning Market Source Real Estate at the forefront of the industry. Learn more about empowering small businesses through programs like the Goldman Sachs 10,000 Small Businesses.
Monique’s influence extends beyond individual transactions. She is also the founder of Home Pre-Check Specialist, an initiative focused on helping clients understand the condition of a home before making an offer, empowering them with critical knowledge. Furthermore, Monique established The Utah Women’s Investing Club, fostering a community where women can learn and grow their financial literacy and investment portfolios, particularly within real estate. This initiative showcases her dedication to empowering others within the professional community.
A Human-Centered Approach to Real Estate
Her holistic approach to real estate is rooted in a genuine desire to serve. Monique understands that buying or selling a home is often one of the most significant financial and emotional decisions a person makes. She ensures that her expertise, from being a Senior Real Estate Specialist to a Military Relocation Professional, is deployed with empathy and precision. For Monique, the ultimate validation of her work isn’t just a successful closing, but the trust and satisfaction of her clients. She values the personal connections forged, recognizing that “the finest compliment I can receive is a referral from my clients, family and friends!” This philosophy permeates every aspect of Market Source Real Estate, ensuring a human-centered experience at every touchpoint.
Monique Higginson’s journey from launching a brokerage during an economic downturn to becoming a respected leader in Salt Lake City’s real estate sector is an inspiring narrative of perseverance and strategic expertise. Her focus on vintage homes, dedication to client education, and commitment to community empowerment through initiatives like The Utah Women’s Investing Club set Market Source Real Estate apart. With a reputation built on integrity, deep market insight, and an unwavering client focus, Monique continues to guide individuals through the complexities of real estate with confidence and skill. To connect with Monique and explore her services, visit her digital hub at Market Source Real Estate.
