You may have the eye of the tiger, but are you as fit as an ox? Today, it seems that millennials are the most stressed-out generation, plagued with drama-filled engagements that only seek to drain them of happiness and energy. Well, I can tell you, speaking as one of them, it’s all about engaging in activities that seek to replenish that lost energy. Health and wellness are vital in leading a quality standard of life.

Choosing The Right Kind of Healthy

Forms of wellness are a status symbol in their own right. One’s fitness craze of choice is an indication of who they are and how they choose to present themselves. With health and wellness at the forefront of younger folks’ minds, we have seen that people are no longer jumping into the car to spend hours at the gym, only to finish their workout with a sugary post-sports drink. Roly Nesi, Founder and CEO of ROAR Beverages, recognizes the need to change the ways in which we as millennials address our health and wellness. That’s why he created ‘ROAR Organic,’ a Non-GMO, 100% natural, vegan, gluten-free and soy-free product with no artificial sweeteners.

More Than Just ‘Good Branding’

Nesi is a young entrepreneur with an eye for success in the beverage industry. In just 16 months, ROAR Organic has sold over 8 million bottles, with their first ever account at the Facebook Headquarters in New York City. According to Facebook, the company goes through approximately 2,200 bottles per week.

Last year alone, Roar brought in over $3.5 million in revenue. It’s safe to say that Nesi definitely has entrepreneurship in his blood, as his father was also the founder of Bugle Boy. But, Nesi found his niche targeting the millennial demographic.

“It’s no longer fulfilling to make a drink that is only appealing in its branding,” said Nesi. “This demographic cares more about quality-made products with quality ingredients and nutrients.”

The brand’s appeal is not only in its health benefits and ease of access but in the lifestyle it has created. The company has three product lines: Roar Kids, Roar Electrolyte Infusion, and Roar Organic. The colorful and colloquial voice of the brand has made its current consumers loyal and future fans imminent. 

From its happy hour event at Complex Media, to providing the refreshments at the Surf Lodge in Montauk, Roar Organic has its eye on the youth.

Social Media Helps To Quench The Thirst

But another driving force behind this brand is its utilization of social media. With over 1,300 followers on Facebook, in such a short period of time, the brand will only continue to grow, as social media is at the forefront of millennials daily communications.

Now available at Target, CostCo, Wegmans, CVS, Bristol Farms, and many others, ROAR Organic is continuing to grow exponentially. As a millennial myself, I can tell you seeing flavors like ‘Georgia Peach’ and ‘Blueberry Açaí, are one of my flavors that have my taste buds yearning for more.  

Drew Rossow is a contributing editor to Grit Daily. He is a criminal defense/internet attorney, writer, and adjunct law professor in Dayton, Ohio. Born and raised in Dallas, Texas. A Millennial, Rossow provides perspectives on social media crimes, privacy risks, Millennials, and business. Rossow consults for ABC, FOX, and NBC on the latest news in technology law.