Iconic Brands Like McDonald’s Redesign Their Logos in Coronavirus Solidarity

Published on April 3, 2020

McDonald’s, Coca-Cola, Nike and many iconic brands alter their logo, encourage social distancing as worldwide Coronavirus cases climb worldwide.

The idea is to “flatten the curve” by practicing physical distancing and self-quarantine in an effort to help medical professionals as hospitals become flooded with COVID-19 patients. 

So here’s how a few companies are redesigning their logos:

Coca-Cola Spreads Logo in Time Square 

Coca-Cola redesigned its Spencerian script font by spreading each alphabet with one simple message, “Staying apart is the best way to stay united.”

Which is the polar opposite message their snowflake white polar bears spread during the holidays and overall year-round: togetherness. 

The ad is running in Kong’s urban city jungle–Time Square. 

Nike Encourages Everyone to “Play for Millions” at Home

Nike shines its mission statement, “to bring inspiration and motivation to every athlete* in the world” by launching a social media campaign encouraging everyone to stay home and play for millions.

And to spread the powerhouse message, athletes like LeBron James and Tiger Woods posted the ad on their Instagram, both adding, “Now, more than ever, we are one team.”

Nike’s closed several global stores and the sporting worlds halted all events for the indefinite future

McDonald’s Brazil Separates Golden Arches

McDonald’s is spreading its golden arches in a Brazilian ad campaign encouraging social distancing, as an act of coronavirus solidarity. 

But Mickey D’s spreads beyond South America to India, as the Golden Arche’s Instagram page added an animation separating its fries in a cute little animation. 

According to CNN, the company says despite the social distancing between its customers, they “can always be together.”

But McDonald’s received some criticism. One Twitter user said the company should actually do something than just spreading their arches.

Popeyes Gives First 1,000 Access to Their Streaming Account

Popeye’s is improvising Netflix and Chill with “Fried Chicken ‘n chill” in its social media campaign.

The southern style restaurant instructed customers to post a picture enjoying a Popeye meal with the hashtag #ThatPasswordFromPopeyes. 

The company will message the first 1,000 who post a picture of their meal with a username and password to the streaming service. 

Volkswagen and Audi Space Their Logos

Car manufactures did not hesitate to fine-tune their iconic logos. Audi separated their distinguishable circle rings in a short video on their Twitter account.

And Volkswagen distanced their V and W in a tweet, “we are #Volkswagen. Thanks for keeping your social distance! #FlattenTheCurve 

Miss Chiquita is Home

International banana vendor Chiquita removed Miss Chiquita saying, “I’m already home. Please do the same and protect yourself.”

She’s known as the company’s first fruit lady and “found in the fruit aisle as an animated banana.”

And teaches consumers about the nutritional benefits of bananas. 

Kevin Pichinte is a staff writer at Grit Daily. Based in Los Angeles, he is a news associate at ABC7 and was formerly a digital news intern at NBC7 and TLM20. At Grit Daily, he covers entertainment and culture news.

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