Order in the court! Judge Barbie has now taken the bench!
For 60 years, Barbie has shown girls a number of careers, some of which they might not be familiar with. The purpose of the ‘career dolls’ is to show girls they have choices and encourage imagination, expressions, and discovery through play.
Today, Mattel announced their newest Barbie doll–‘Barbie Judge,’ to inspire girls to explore judicial careers with the hopes that one day they will sit on the bench and make important decisions that can change the world for the better.
Grit Daily obtained an exclusive look at the doll thanks to Mattel.
Each Barbie® Judge doll comes with a gavel and round block that kids can use to help Judge Barbie call the room to order and make important decisions. A career-themed look for each doll includes a customary black robe with lacy collar that can be removed to reveal a floral dress.
This is likely a sentiment to our U.S. Supreme Court Justice, Ruth Bader Ginsburg, aka the ‘Notorious R.B.G,’ one of our modern leaders for women’s rights in America. Justice Ginsburg wears a signature “dissent” collar to show the world how she really feels about a particular decision. Back in January, Banana Republic re-issued a limited number of its original “dissent collar” necklaces and donated 50 percent of the purchase price to the American Civil Liberties Union Women’s Rights Project, which was co-founded by Justice Ginsburg early in her career.
According to a 2019 American Bar Association Report, women represent just 38% of jobs in the legal profession. If we take a look at the representation of U.S. Federal Court Women Judges:
- Of the nine seats available on the United States Supreme Court, three of those are women, or just 33.3% of the High Court;
- Of the 160 active seats on the Circuit Court of Appeals, 59 of those are women, or just 36.8%; and
- Of the 570 active seats in the Federal District Court, only 194 of those are women, or just 34%.
The new judicial doll line allows consumers to choose from four (4) different dolls with a range of skin tones and hairstyles.
Judge Barbie is now available online for $12.97 on Barbie.com, Target.com, Walmart.com, and Amazon.com.
The Barbie Dream Gap Project
In my conversation with Mattel, the company shared its next step in the world of Barbie, introducing the “Barbie Dream Gap Project” with GoFundMe.
Barbie’s brand purpose has always been to inspire the limitless potential in every girl. Research has shown that starting at the age of five, many girls are less likely than boys to view their own gender as smart and begin to lose confidence in their own competence—this is coined the “Dream Gap.”
As the original girl empowerment brand, Barbie knows that showing girls more role models and telling their stories can help close the Dream Gap*. In support of closing the Dream Gap, last year, Barbie announced the Barbie Dream Gap Project, a multi-year global initiative to raise awareness around limiting factors that prevent girls from reaching their full potential.
This year, ahead of International Day of the Girl, Barbie is partnering with the world’s largest and most trusted social fundraising platform, GoFundMe, to empower people and partners to help close the Dream Gap via the Barbie Dream Gap Project page.
If you wish to get involved and take action, please visit the Dream Gap Project GoFundMe page.