The idea behind DEIJI (day-ḡ) is simple: “To convey the essence of the natural beauty of our world.” Keeping that statement in mind, they design high-quality, luxury accessories with the goal that they are effortlessly worn and take on new meaning with every person that puts them on.
Named after the Korean and Japanese word for Daisy, DEIJI is the brainchild of fashion designers Mark Schwartz and Riva Wilkins. On this episode of the Grit Daily Startup, Mark says focusing on the concept of beauty and authenticity, DEIJI is made to last through each big idea, breakthrough, and accomplished goal wherever you are in your creative process.
Over Mark’s career, which spans almost 40 years, Schwartz has collaborated with fashion houses such as Gucci, Chanel, Balenciaga, and Marc Jacobs just to name a few. He has also created footwear per personal request for many celebrities including Jackie Kennedy Onassis, Madonna, Oprah, Sharon Stone, Julia Roberts, Lady Gaga, Katy Perry, JLo, and Hillary Clinton.