Remote Work Revolution — How MakeDeal Is Facilitating Remote Recruitment Post-Pandemic

By Spencer Hulse Spencer Hulse has been verified by Muck Rack's editorial team
Published on February 8, 2024

The modern workplace is changing, and new technologies are the driver behind it. From robots in manufacturing to automation tools across industries and even the use of AI in office work, our quest for better productivity and cost-effectiveness has steadily morphed the workplace into something different.

The technologies also provided solutions for bringing work to people instead of people going to work. When the pandemic came and the demand formed, many businesses decided to let their employees work from home, leading to the rise of remote and hybrid work.

After the pandemic boom, remote working rates have declined but are still well above the pre-pandemic rates. No matter what the employers say, people still like having flexibility — a survey by Gartner found it to be a crucial draw for people when deciding whether to take a job, with 59% of people saying it’s a contributing factor. For comparison, 40% said that higher compensation is the top driver.

While the modern workplace exhibits flexibility regarding when and where the job gets done, the tools for ensuring someone is there to do the job have also undergone an upgrade. Thanks to companies such as MakeDeal, recruitment has been adapting to the new normal and finding ways to reply to labor market demands — even by making their demands.  

“MakeDeal isn’t something I just decided to build one day,” says Oleg Panchenko, the man behind MakeDeal. “It’s a productivity created based on requests from recruiters.”

Panchenko is a serial entrepreneur from Ukraine who knows a thing or two about remote work and recruitment. His other company, FreySoft, is a developer-for-hire company that often works with remote talent. And then he also owns FreyStaff, a talent-sourcing agency.

MakeDeal is a recruitment tool created to help its users tackle some of the biggest problems recruiters face in a labor market where geographic location doesn’t play as big of a role as it used to. The biggest problem is time — when a job is remote, the number of people who apply for it can increase drastically. On ZipRecruiter, remote jobs attract three times more applicants than office-first jobs, the company said in a blog post.

One way MakeDeal can help recruiters save time on hiring for remote positions is by streamlining communication. The tool leverages message templates for posting job openings and writing emails. MakeDeal also uses an AI-powered message composer to ensure that the candidates get well-written responses in the least amount of time.

The tool’s built-in mini ATS adds a new level of convenience for the recruiter, but its main draw is a feature that can help choose good candidates even when they forget to include a skill in their resume.

“MakeDeal can score CVs and compare them to expectations, job descriptions and requirements, and then find what people forgot to mention in their skills based on the information they provided,” Panchenko says. “It works mostly with technical roles like engineers because our biggest requests are for technical roles.”

When it’s time to report and analyze the effectiveness of their work, recruiters can also rely on MakeDeal to make these tasks easier. Thanks to AI-powered automated reporting and smart analytics, all interested parties can be kept on top of the latest developments, leaving recruiters more time to focus on other areas of their work where their talents are more needed.

The post-pandemic world still hasn’t decided whether to go all-in on remote work. It’s safe to say that going back to the pre-pandemic levels is extremely unlikely. Hybrid work looks like a good middle ground between the management, who want people in offices, and the employees, who want flexibility. As far as Panchenko is concerned, his companies will provide all the sourcing and recruitment help needed to fill the openings.

By Spencer Hulse Spencer Hulse has been verified by Muck Rack's editorial team

Spencer Hulse is the Editorial Director at Grit Daily. He is responsible for overseeing other editors and writers, day-to-day operations, and covering breaking news.

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