Made Launches Pride-Themed Instagram Stories for a Good Cause

Published on May 22, 2019

Looking to show pride a bit more appropriately?

Made is helping the LGBTQ+ community celebrate on social this Pride season with an exclusive collection of Instagram Story templates.

Made is a new storytelling toolkit providing templates for easily customizing Instagram Stories. For every person who uses the Pride collection during the month of June, Made will donate $1 to The Trevor Project, an LGBTQ+ charity. The company has partnered with the LOVELOUD Foundation for the campaign.

“Social media has the potential to be a powerful vehicle for change, said Lance Lowry, Executive Director of the LOVELOUD Foundation. “LOVELOUD is proud to partner with Made as they harness social media to support The Trevor Project.”

A Resource for the LGBTQ+ Community

The templates will be part of a free June collection with themes and styles specifically designed to celebrate the LGBTQ+ community. The collection is championed by Made’s director of marketing Natasha Ponomaroff, an LGBTQ+ influencer herself.

“There are few resources in the app industry that cater to the LGBTQ+ community,” Ponomaroff said. “Made is all about helping creators break the mold on social, allowing them to create content with one-of-a-kind templates that blend engaging designs with current events and cultural moments.

LOVELOUD and The Trevor Project

In its partnership with Made, the LOVELOUD Foundation will further its mission to ”ignite the vital conversation about what it means to unconditionally love, understand, support and celebrate our LGBTQ+ friends and family.” The foundation is perhaps best known for its yearly LOVELOUD festival. Proceeds from the festival’s ticket sales will benefit LGBTQ+ charities, including The Trevor Project.

The Trevor Project was founded in 1998 by the creators of the Academy Award®-winning short film TREVOR. According to their website, “The Trevor Project is the leading national organization providing crisis intervention and suicide prevention services [LGBTQ] young people under 25.” The foundation provides crisis intervention and suicide prevention services and community and education resources.

Twenty-one years later, the teams at Made and LOVELOUD hope to support The Trevor Project’s cause.

A Simple Way to Push the Movement Forward

“Pride season is a huge, worldwide cultural moment, celebrating the progress we’ve made, but also recognizing the distance we still have to go to achieve full equality,” Ponomaroff said. “These [pride-themed] templates were designed to help push the movement forward through Instagram Stories, to help members and allies show their support on a platform we’re all very familiar with.”

“We offer social content creators a premier story editing experience and relevant templates they can customize for their brand,” said Hector Lopez, CEO of Made. “Other story apps replicate and regurgitate similar designs. Made gives creators access to unique themed templates based on current events and cultural moments, giving them the power to truly express their point of view in real time.”

Made is free to download. With a premium subscription at $4.99 per month, users access content that helps them share their curated, unique style. A free 7-day trial of the premium features comes with each install. Additional features and templates, both free like the Pride-themed collection and part of the premium subscription will be added each month.

A Vehicle for Speaking Out

Made offers users the ability to speak out by creating designs that are professional but still unique.

“The problem with existing template apps is that after a while everyone’s content looks the same—true uniqueness is lacking in the market,” Lopez said. “Made was built by social content creators for social content creators—entrepreneurs who understand what foundational app features our users would need to make engaging Stories that represent and match their distinctive persona and brand.”

“Our LGBTQ+ youth need to feel loved, heard and accepted,” Lowry said. “The LOVELOUD Foundation applauds Made for providing an accessible platform for showing support to and celebrating the LGBTQ+ community.”

Made is available for download today through the iTunes App Store.

Read more

More GD News