Louis Vuitton Creates a New Jean Collection

Published on January 19, 2020

Louis Vuitton has just released the Monogram Denim collection to celebrate Chinese New Year’s. Two seasonal capsules incorporate the new collection: Monogram Denim and Damier Graphite Link.

Following a Damier Jeans reference for red seam to represent happiness and luckiness, LV relaunched classic purses like Speedy and Onthego.

Speedy purse on the Lunar New Year collection

Also in a special edition, the bag Twist MM gets a new appearance: before in brown and black, now it shows up in red! The brand also released pants, jackets, skirts, dresses and sweaters in a Damier pattern but different colors: white and red.

Monogram Denim capsule outfit and Twist MM purse!

The color palette chosen for this collection is red, jean-blue, black, white and golden details. This campaign is already available on their website and stores in the U.S. as Lunar New Year!

A little about them: Louis Vuitton was created in 1821 and, at the time, created chest designs. Only in 1859 did it create the first studio in France and has this name because of the family’s surname. Since then, LV expanded and now is one of the most famous brands in the world, present in more than 60 countries.

Related: Fast Fashion: What to Do When You Can’t Afford to Shop Those Fancy Brands

Luciana Gontijo is Staff Writer at Grit Daily. Based in Brazil, she focuses her writing on arts and entertainment. She was formerly with HuffPost Brazil.

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