Lisa Wilding-Brown, Chief Executive Officer at Innovate MR: Real People Answering Your Business Questions For Better Data-Driven Decisions

By Jennifer Johnson Jennifer Johnson has been verified by Muck Rack's editorial team
Published on April 10, 2023

In this episode of the Grit Daily Startup Show, Zachary J. Loeb talks with Lisa Wilding-Brown, the Chief Executive Officer at Innovate MR, a global market research company. Lisa shares her experience and insights on how businesses can make data-driven decisions by asking real people the right questions. She also discusses the challenges businesses face when collecting and analyzing data and how to overcome them.

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Timestamps: 

00:36 – Introduction of the guest, Lisa Wilding-Brown. 

01:34 – Lisa’s background and how she became the Chief Executive Officer at Innovate MR. 

03:20 – What is market research, and how is it done? 

05:50 – The importance of asking the right questions in market research. 

08:10 – The challenges businesses face when collecting and analyzing data. 

10:35 – How to overcome the challenges of collecting and analyzing data. 

13:35 – The role of technology in market research. 

16:50 – Examples of successful data-driven decisions made by businesses. 

19:20 – The future of market research and data-driven decision-making.

Notable Quotes:

  • “Market research is really just a tool to help businesses make better decisions.” – Lisa Wilding-Brown
  • “If you don’t ask the right questions, you’re not going to get the right answers.” – Lisa Wilding-Brown
  • “One of the biggest challenges in collecting data is actually getting people to respond.” – Lisa Wilding-Brown
  • “Technology has really transformed the market research industry.” – Lisa Wilding-Brown
  • “Data-driven decision-making is really about using information to make better decisions.” – Lisa Wilding-Brown
By Jennifer Johnson Jennifer Johnson has been verified by Muck Rack's editorial team

Jennifer Johnson is an Operations Specialist and Booking Producer at Grit Daily.

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