With bright rainbow curtains adorning the windows of this downtown L.A. suite, you can finally feel like you’re living in your dream 90s room – complete with all the accessories your parents would never buy you. Luckily for Lisa Frank, the 90s generation is all grown up and all too happy to invest in the brands they’ve grown up with. Because now you can sleep in a bright pink four-poster bed complete with a classic printed comforter and a ballet bunny mobile.
“We wanted to design a room that celebrates all things ’90s, and nothing screams childhood nostalgia more these iconic designs,” shared Adam Jay, President of Hotels.com. “Hotels.com is thrilled to bring this dream room to life with Lisa Frank, and to reward travelers with a blast from their past.”
And they delivered. The entire room is filled floor-to-ceiling with perfectly Instagramable decor. From neon lamps to a mini-bar that’s been stocked with 90s treats (Gushers, Cheez Balls, Pixie Stix, just to name a few), you’ll feel like you fell into one of your treasured Lisa Frank notebooks from childhood. The bathroom is a complete underwater dolphin scene, guests are given themed robes, slippers, and sleep masks, and you can actually sign the guest book in colorful gel pens (AS IF they’d have anything else!).
“Over the past four decades, Lisa Frank fans have grown up enjoying our art in many forms,” shared the Lisa Frank team. “Many of them now book hotel rooms for themselves and their families, and we are excited to partner with Hotels.com to be able to offer this immersive Lisa Frank experience.”
The reservations open up October 11th, and you can book the room here. Rooms are $199 per night. Both companies are encouraging guests to post Instagram pics of their stay.
According to MarketingDive.com, “an Eventbrite study which found that 78% of millennials prefer to spend more money on experiences than on material things.” In the same survey, participants answered that these experiences shape their identity and create lifelong memories, which is a sharp turn from past generations. This may be obvious, with the popularity of Instagrammable traveling museums (like the Museum of Ice Cream) where customers can pose, take pics, and play with actual props.
This is also not the first themed Hotel room created by a company. Last year, Taco Bell created a similarly themed room, and reservations sold out in two minutes. The Howard Johnson by Wyndham in New York created a candy-themed room to celebrate their design updates. A beer hotel opened in Ohio last year… all drawing crowds of younger customers, looking to enjoy themselves.