CMA Artist, Lewis Brice, Partners With Waffle House and TouchTunes

NASHVILLE, Tenn. – You know that TouchTunes jukebox you probably spend all your money on at bars so you can control the music scene for the night? Well, it just added CMA artist, Lewis Brice to its collection of artists as it continues its journey of fully digitizing music.

Credit: Lewis Brice | Adkins Publicity

Brice, brother to CMA artist, Lee Brice, announced his partnership with Waffle House® Restaurants and TouchTunes to spread “Summertime Vibes” across the U.S.

The partnership will place the catchy, sunny, sing-along tune in more than 1,900 Waffle House locations nationwide with TouchTunes jukeboxes.

TouchTunes, an Octave Group company, provides innovative entertainment and media solutions to over 75,000 bars, restaurants and other shared spaces worldwide. It uses the power of music and media to inspire emotional connections in shared spaces, enhancing the way people interact with each other and their environment.

“‘Summertime Vibes’ is a musical celebration of good times and warm weather,” Sterling Whitaker of Taste of Country stated. Lewis will be bringing this song on the road this summer with a full tour schedule including select dates with his brother, Lee.

Lewis will be playing his new single as well as fan-favorite hits that have amassed the singer with more than 7 million streams across all streaming platforms.

“This song was co-written with my buddies Nick Norman and Ben Simonetti,” Lewis told us. “I got the idea from when I was a kid and was always told,  ‘when it’s cold outside, think warm thoughts.’ This song was written in the winter and we were thinking about summer,” said Lewis.

Fans can post a picture of them playing “Summertime Vibes” on a Waffle House jukebox to instagram with #WHvibes or #LewisWH to enter a chance to win an exclusive Waffle House prize, the contest will run through August.

Additionally Lewis’ previous singles “Blessed” and “Messing With My Mind” have also been added to TouchTunes jukeboxes in all Waffle House locations.

The new music video for “Summertime Vibes” will debut in mid-July.

Want to See Lewis?

For fans who want to catch Brice on tour this summer can follow his tour below:

LEWIS BRICE ON TOUR
July 5-7 Calgary, CDN
July 12 Five Star Dive Bar – Elkhart, In.
July 13 Blarney Island – Antioch, Ill.
July 20 South Shore Music Circus – Cohasset, Mass. *
July 21 Bold Point Pavilion – East Providence, R.I.*
Aug. 23-24 Pigeon Forge, TN
Nov. 15-21 Carolina Country Music Cruise – Charleston, S.C.
*Tour date with Lee Brice

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Andrew "Drew" Rossow is an award-winning journalist and former News Editor at Grit Daily. Joining in 2019, he was instrumental in Grit Daily's "year two" and in Grit Daily House, the alt-SXSW activation that Fast Company described as bringing "SXSW back to its roots." He is a nominal co-founder at Grit Daily.

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