Kylie Cosmetics Releases Huge Holiday Lines

Published on November 25, 2018

If you haven’t heard by now, Kylie Jenner’s cosmetics company has landed her the title of youngest ever self-made billionaire. Every time you buy her lipstick, she grows stronger.

In the beauty industry, the holiday season means that it’s time to release a massive line of glittery, warm shades of products like lipsticks, eyeshadow palettes and other beauty products. Many companies reveal their holiday line months in advance. Rihanna’s Fenty Beauty, for example, released its holiday collection back in October. Companies do this to prepare for an influx of holiday shoppers looking for the perfect gift. Beauty companies that have high demand products can afford to wait until a bit later to release their lines. Kylie Cosmetics is doing just that.

Holiday Collection

Just last week Kylie Jenner released the information for her holiday collection that went on sale this week. As she always does, she did the product reveal over her Instagram stories page on both her personal and business accounts. The beauty mogul got her start in the cosmetics industry by revealing all of her products on social media. She did this because she had one of the biggest snapchat followings at the time. Today, she still does her product reveals the same way.

The Kylie Cosmetics holiday collection is the third collection released by the youngest member of the Kardashian-Jenner family. The collection includes an eyeshadow palette, a set of four full-sized liquid lipsticks, a set of eight mini liquid lipsticks, a lip kit, three glosses, three traditional lipsticks, three liquid eyeshadows, two blushes, a finishing powder and a loose, high pigment highlighter pot. The prices can be found here.

Kylie also took major steps in her business this month. She released a limited quantity of her lip kits in every Ulta store around the country. The line has previously only been available on her website, but rumors that she would be coming to Ulta began earlier this year. For now, Kylie only has a few of her lip kits available in stores, though she has said that she plans to expand the line quickly to eventually include a wide array of her products.

KKW x Kylie Cosmetics

One thing Kylie Cosmetics is good at is making sure that no holiday goes without its own set—including her birthday and her family member’s birthdays. Her company releases more products per year than just about any other company, and they sell out every time. In addition to the holiday collection, Kylie Cosmetics will be releasing another collaboration with Kylie’s sister, Kim Kardashian, on black friday. The second Kylie Cosmetics x KKW Beauty collaboration includes a set of lipsticks. The shades range from light nude to darker nude.

The second KKW x Kylie collaboration went on sale this Friday for Black Friday. The Kylie Cosmetics holiday collection hit the Kylie Cosmetics website last Monday, so you might be able to snag what’s left of it if you act quickly.


Julia Sachs is a former Managing Editor at Grit Daily. She covers technology, social media and disinformation. She is based in Utah and before the pandemic she liked to travel.

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