For the second year in a row, Kwasi Asare — serial entrepreneur, founder of marketing and business development agency Feedia, and cofounder of technology platform ESAIYO — hosted period poverty-focused NGO CouldYou?’s symposium on ending period poverty by 2040 during The United Nations General Assembly week in New York City.
The annual event brought together outstanding leaders who support achieving menstrual equity by addressing the stigma around menstruation, learning about the various challenges and obstacles, and discussing ideas and opportunities for progress as well as real change.
The collaborative symposium included members from global aid groups, the medical profession, lawmakers, members of the media, community activists, business supporters, foundations, youth leaders, and social media influencers.
This important discussion was produced to unite the groups’ shared passion to realize menstrual equity and end period poverty, a global problem affecting 500,000,000 women and girls. By working together to share ideas and efforts, this group is driven to accomplish its goal.
Symposium focus areas included policy change, poverty, education, advocacy, and cultural issues. It also touched upon corporate digital responsibility, corporate social responsibility and accountability, environmental sustainability, partnerships, alliances, improving fundraising efforts, and CouldYou?’s ongoing work on providing the CouldYou? Cup solution to women and girls globally.
When speaking about the issue, Mr. Asare said, “According to the World Bank, as many as 500 million women and girls across the globe lack access to basic menstrual products and hygienic bathroom facilities for use during their menstrual cycles. This is a problem that we can solve in the foreseeable future through a global concerted effort.”
He continued, “It was an honor to host The Annual International Menstrual Equity Symposium event for the second straight year at the beginning of The United Nations General Assembly week in New York. I have seen how bringing this community together can create real change for women and girls’ ability to gain access to vital basic necessities like CouldYou?’s menstrual cup solution. My family’s NGO, The Village Community Development Center or VCDC, partnered with CouldYou? to bring menstrual cups and education to our community in Ghana.”
Because of that partnership, he saw first-hand how it can change people’s quality of life for a mere $10 investment per person.
“I don’t think there’s a better investment of global resources that can improve the quality of life on a per-person basis and help keep women and girls out of the vicious cycle of period poverty. It was my pleasure to host this event again for the second year, and I look forward to our ongoing work at CouldYou?” said Mr. Asare.
Mr. Asare, whose family immigrated to the United States from Ghana, has served as an advisory board member for CouldYou? for over five years.
He has marketed and monetized content releases that have generated approximately 25,000,000 record sales and album equivalents. He has also worked as a marketer and business development executive on tens of millions in eCommerce sales.
Currently the CEO and founder of marketing and business development agency FEEDIA, he is also the co-founder and Chief Marketing Officer for the technology platform ESAIYO. ESAIYO captures, connects, preserves, and displays important identity and historical data related to physical and virtual objects.
Mr. Asare was the founder of Innovation Live (2016) and the co-founder of StartUp Rock On (2012), an innovation and public policy event series’ running concurrent to The Democratic and Republican National Conventions. These event series’ featured appearances from Vice President Joe Biden, Former Congressman Daryl Issa (CA-49), Congressman Eric Swalwell (CA-15), Los Angeles Mayor Eric Garcetti, The Roots, Steve Aoki, Snoop Dogg, and many others.
As a founding member or early hire for numerous startups, Mr. Asare has a great deal of experience that has led to him advising numerous global companies and agencies, including Startup America, Google, Facebook, Bit Torrent, The Consumer Technology Association, Microsoft, Universal Music, Apple, Monster Products, and more. His primary focuses are on monetization, marketing, business development strategy, and execution.
Throughout his career, he has envisioned and executed global marketing campaigns for artists and brands including Prince, Pharrell, Notorious B.I.G., Wu-Tang Clan, LL Cool J, Ice Cube, Outkast, Gnarls Barkley, John Legend, Snoop Dogg, Mary J. Blige, The Roots, The Fugees, Diageo, WMG, Sony Music, Estee Lauder, Newark Mayor Ras Baraka, and Jerry Wonda, among others.
All of this started back when Mr. Asare began his career as an investment banker at Citigroup’s Salomon Smith Barney with series 7, 3, 63, and 55 licenses. Suffice it to say, he has a range of talents he brings to any venture he joins.