Killed by Twitter Reveals Projects and Features Long Forgotten

By Spencer Hulse Spencer Hulse has been verified by Muck Rack's editorial team
Published on January 5, 2023

Twitter is in the spotlight more than ever as Elon Musk’s reign as its owner sees rapid changes at the company. Among the changes was Twitter Blue, a paid monthly subscription that was paused shortly after its initial launch. In fact, there are many projects and features discontinued by Twitter, all of which can be found on Killed by Twitter.

Killed by Twitter: Although Twitter is known for its innovation in the social media sphere, not all of its ventures are a success. Many are discontinued and tossed to the side as the platform powers on, and with Elon Musk’s track record, it is likely that will happen more often in the future.

Killed by Twitter is the one-stop shop created by Diggity Marketing for information about all of the projects and features left behind. It is a great resource for new and seasoned Twitter users alike, offering a comprehensive view of what is happening and a nostalgic reminder of the past for those who have been around for a while.

  • The website includes projects and features, along with descriptions and relevant dates.
  • Eight Twitter products were discontinued in 2022 alone, making it the most active year to date for abandoned projects.

Discovering the earliest projects and features: Twitter’s early years include plenty of scrapped projects, including one that was only up for 90 minutes before being taken down forever. The feature in question was in-stream payments that allowed users to make purchases without leaving the app. Another early failure was Twitter Music, though it lasted significantly longer at two years.

  • Some early features were merely adjusted, such as the favorite button becoming a like button. Another small change was the 140-character limit, which became 280 in 2017.
  • Twitter also attempted to add a buy button to allow users to make purchases directly from tweets. Much like in-stream payments, it did not last, but it did make it through three years of minimal use.

Staying up to date: There are features and changes going on that the average user might not keep up with. Killed by Twitter makes it easy to see what did not pan out, and since it is updated with the latest information, you do not have to worry about being left in the dark.

A few of the most recent changes include the suspension of Twitter Blue, a rebranding of Super Follows, and the end of Revue by Twitter. Other initiatives seen in the last few years include ad-free articles, Fleets, and Periscope, which were all discontinued due to low usage or low revenue.

With Musk’s focus on profitability, it is a mystery what will be discontinued next. Whatever it is, it will appear on Killed by Twitter.

By Spencer Hulse Spencer Hulse has been verified by Muck Rack's editorial team

Spencer Hulse is the Editorial Director at Grit Daily. He is responsible for overseeing other editors and writers, day-to-day operations, and covering breaking news.

Read more

More GD News