How Keri Cross Transforms Tennessee Real Estate Using Health and Wellness

By Sabrina Stocker Sabrina Stocker has been verified by Muck Rack's editorial team
Published on September 28, 2023

When you speak to any real estate agent about their accomplishments, the first thing they mention is usually their transaction volume. But what if buyers, sellers, and investors who value quality were more interested in the real estate experience than their agent’s flashy track record? That’s where Keri Cross and her reimagining of the industry come into play.

Cross, recently featured as a Top 10 Agent in Tennessee, refuses to conform to stereotypes. As a Real Estate Agent at The Real Estate Firm, Inc. in Knoxville, TN, she focuses on providing memorable experiences for aspirational clientele. With her extensive knowledge in health, wellness, and community engagement, she possesses a distinct advantage in establishing vital relationships within this field. Her expertise not only enables her to forge connections but also contributes to addressing the pressing needs of the community. 

“I have something special to offer to people,” she says. “My background equips me with exceptional abilities to help someone feel comfortable during challenging or stressful times.” 

The agent is a fresh new voice in Tennessee real estate. She has shed light on how her unique philosophy can provide investors, families, individuals, or affluent professionals with an alternative. Here are three ways a reinvigorated holistic approach is shaping The Real Estate Firm, Inc. and the future of the Knoxville, TN, market:

Caring for clients

Many real estate agents claim they understand the emotional toll a deal can take on a client. Only some, however, have the professional experience to back it up. Among the most formative projects on Cross’ résumé is creating a wellness studio that assists clients on their health and transformation journey and specializes in healing modalities and self-care techniques.

Meanwhile, her most recent achievement is founding Six Degrees of Unity. The non-profit event production company that actively promotes mental health awareness through engaging community events. 

Real estate professionals are often happy to talk about the turbulent nature of property deals, but it’s uncommon to find one who will mention mental health by name. Rarer still is an agent with the credentials to provide necessary support during the process. Understanding real estate’s emotional side can enable agents to communicate more openly with their clients, leading to more desirable outcomes and positive experiences.

Accommodating her agents

The real estate mentality typically means profit and client retention at any cost. But true industry leaders recognize that agents must first be valued and empowered to provide unparalleled service. This is where the second element of the Knoxville Real Estate Agent’s philosophy comes in.

“Our vow to do ‘Real Estate A Different Way’ starts with an agent-centric business model,” she explains. “Every decision we make must be good for the brokerage but great for the agent.” Putting agents first is a vital part of The Real Estate Firm, Inc.’s belief system.

“That is precisely why I aspired to represent this esteemed firm.” Cross summarizes. The Real Estate Firm, Inc. prioritizes recruitment and education and upholds its mission by equipping agents with essential tools, comprehensive training, and invaluable guidance. 

Crucially, the firm only invests in agents who can add value to clients and the community. When it paints that strategy on a wellness backdrop, the result is a firm that embodies authenticity, integrity, and mastery at its heart.

Elevating empathy

Agent and client empowerment allows Keri Cross to connect with people more deeply. She encourages them to conduct thorough research on their prospective real estate agent, explore loan options in advance, and be patient when searching for the ideal property.  By fostering a sense of empowerment, Cross prioritizes effective, ethical, and reliable practices to ensure her clients are well-informed and equipped to make informed decisions throughout the process. 

“I can see my clients for who they are, listen to what they are telling me, and understand where they are coming from naturally,” she illustrates. “Building upon this foundation, I establish a secure and pragmatic environment to support and uplift them.” 

It’s an innovative approach bound to turn a few heads in the Tennessee real estate market. But Keri Cross aims to transcend established norms by revisiting what’s at the industry’s core: people. Using her health and wellness background to understand deeper life meanings, she can elevate real estate to a new empathetic standard, raising the bar for client experiences.

By Sabrina Stocker Sabrina Stocker has been verified by Muck Rack's editorial team

Sabrina Stocker is a Features Columnist at Grit Daily. Based in Los Angeles, she is originally from the UK and has a storied career in the events and awards business.

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