John Deere to Purchase Silicon Valley-based Startup Bear Flag Robotics

By Nicholas Say Nicholas Say has been verified by Muck Rack's editorial team
Published on August 9, 2021

Deere & Company, the world’s leading company that provides technology to the farm, has announced plans to acquire the agriculture technology startup Bear Flag Robotics. The deal is valued at $250 million.

John Deere is revolutionizing agriculture by providing products, technology, and services for farm areas to meet the global increasing need for food, fuel, shelter, and infrastructure.

Bear Flag Robotics was founded in 2017 and headquartered in Silicon Valley. The firm develops autonomous driving technology compatible with existing machines, allowing a machine to work in a field autonomously.

The acquisition is expected to not only promote the development and delivery of automation and autonomy on the farm, but also assist John Deere in creating smarter machines with advanced technology to support individual customer needs.

There’s a team of engineers, agriculture professionals, and technologists, involved in sensor fusion, autonomy, data, software, and hardware fields, working for Bear Flag.

In addition to increasing food production, its automated machines also Bear Flag helps to decrease the cost of growing food by the autonomous technology for agricultural tractors, increasing safety, reliability, and profitability on farms.

Jahmy Hindman, Chief Technology Officer of John Deere said,

“Deere views autonomy as an important step forward in enabling farmers to leverage their resources strategically to feed the world and create more sustainable and profitable operations. Bear Flag’s team of talented agriculture professionals, engineers and technologists have a proven ability to deliver advanced technology solutions to the market. Joining that expertise and experience with Deere’s expertise in autonomy, along with our world-class dealer channel, will accelerate the delivery of solutions to farmers that address the immense challenge of feeding a growing world.”

The Bear Flag technology will supplement Deere’s own technology initiatives. Therefore, it can assist farmers to get the best outcomes and solve challenges via advanced technology, including autonomy that can be made for farmers.

Both companies first started partnering in 2019. Bear Flag has launched its autonomous technology, deploying on a limited number of farms in the U.S.

By Nicholas Say Nicholas Say has been verified by Muck Rack's editorial team

Nicholas Ross Say is a news desk editor at Grit Daily. An award-winning journalist, he covers the daily startup beat. He grew up in Ann Arbor, Michigan and has lived in South America and South East Asia. At present, Nicholas lives in Southern Vietnam where the Sun shines, and the noodles flow like wine. He's written for Blockonomi and Coin Journal, among others.

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