In a market saturated with business coaches making exaggerated claims and over-the-top promises, achieving genuine success can feel increasingly unreachable. But the truth is, while most entrepreneurs are distracted by digital marketers and business coaches touting quick-fix solutions and tempting shortcuts, you can maximize the value you gain from practicable advice. Separate the high-value coaches from the masses, and you can pave the path to running a successful seven-figure business in no time.
That’s the conclusion Jennifer Taormina reached after working with business coaches who provided superficial guidance, motivational one-liners, and easily accessible advice rather than practical solutions to real business challenges. Frustrated with this approach, she turned to high-profile business mastery seminars and prominent industry leaders, only to discover that they were more focused on promoting their partner affiliate programs and enticing her to spend more money rather than genuinely providing solutions to grow her business.
Determined to change the industry herself, Taormina crafted business coaching and consultative methodologies that reject cookie-cutter ‘get rich quick’ schemes, opting instead for tailored guidance, support, and solutions designed to empower her clients. Do you want to scale your small business and boost profits authentically? The business coach shares her three most valuable pieces of advice:
1. Establish clear and actionable goals
“To build a sustainable, high-growth business, you need to focus on the long game,” explains Taormina. “My ‘SMART goals’ template allows you to set time-bound objectives that are specific, measurable, achievable, and relevant. Then, you can break your goals into actionable steps, creating a roadmap that aligns with your vision, keeps you focused, and clarifies priorities for you and your team.”
“By understanding your ‘why’ and being organized and intentional about your actions, you can take a holistic view of your company and comprehend how various aspects of your business interact and influence one another,” Taormina continues. “Focusing on one area at a time enables you to efficiently allocate resources, prioritize tasks, and maintain control over your business without becoming overwhelmed by the numerous tasks and responsibilities involved.”
Consistently measuring your results using metrics and analytics and regularly reviewing your objectives allows you to adapt your strategies as needed. This focus and consistency will help you identify the right approach to achieve your long-term goals and set you apart from other entrepreneurs who fall for flashy, short-term solutions and generic strategies peddled by social media-hyped business coaches and digital marketers with limited real-world experience.
2. Prioritize your customer experience
High-quality customer service has arguably gone out of fashion in the largely uninspiring business coaching industry. That’s where you can capitalize. Understanding and improving your customer experience is vital for standing out and achieving authentic success.
“By mapping out your customers’ journey, you can gain a deeper understanding of how they engage with your brand and pinpoint opportunities for improvement,” the business coach says. “Gather their feedback, analyze the data, and turn their insights into actionable steps by implementing changes that directly address their needs and expectations.”
Like with step one, make sure to monitor your progress. Customer experience isn’t something to be addressed annually at a board meeting, but regularly and consistently engaged with. Investing resources into your customers’ journey will help nurture their loyalty and increase word-of-mouth referrals, boosting your bottom line.
3. Shift your focus from social media to your own growth
There’s a temptation in any aspect of life to compare your progress with others habitually. But the reality is that you shouldn’t hold your full movie to the standard of somebody else’s highlight reel. Moreover, their content could be distracting you from authentically growing your business.
“Make sure to set boundaries by limiting the time you spend on social media,” the business coach states. “Then, unfollow or mute accounts that trigger comparison, following those that inspire and motivate you instead. Once you’ve removed these distractions, you can refocus on your SMART goals and concentrate on actionable steps to achieve them.”
You can turn platforms such as Instagram or LinkedIn into valuable tools by celebrating your achievements and connecting with like-minded entrepreneurs, too. This way, you are more productive with your time and maintain a positive mindset rather than an overly critical one.
And that’s what is lost in many entrepreneurs’ pursuit of greatness: authenticity. Jennifer Taormina aims to separate herself from the pack by genuinely making a positive impact in their lives. By advocating ‘Business Brilliance’ rather than generic advice, the business coach is shaping the future of business development.
