Iconist Author Jamie Mustard on How to Stand Out and What Drives Us

Published on February 4, 2020

Do your external drivers match your inner drivers? If not, it may be why you’re in conflict.

The true path to happiness is doing what your purpose is or doing something that can fund it. The path to unhappiness is doing something that is totally out of alignment with your purpose; it’s what kills dreams.

That’s the reason that Jamie Mustard wrote the Iconist; He has a purpose to change the world with Art and Ideas; that’s exactly what he’s doing.

Being on purpose or working at something that funds your purpose. That’s what real success looks like.

Roots in Economic Theory

Jamie Mustard is a strategic multimedia consultant and Iconist. His passion is to teach the science and “art of obviousness,” helping professionals, change agents, artists, and businesses confidently and at will make their messages, brands and ideas stand out to their desired audiences.

A graduate of the London School of Economics, Jamie’s work is an explanation of the “economics of attention,” based on the primal laws of human perception called Blocks.

He has spoken, educated, and inspired others with his work prolifically, including TED at the creative giant, Wieden and Kennedy.

What is Block Theory

In the past businesses just competed with local competitors, but as the internet has risen, your competition has become the whole world. Brands have become diluted and must focus more than ever. “In today’s world anything that’s busy get’s discarded,” Mustard stated.

Blocks are things that go back to primal law, what we lock onto as humans. They’re why Andy Warhol became so popular and why we can never forget a Beatles song. “They explain why we lock onto one thing, ignore another,” says Mustard.

Mustard believes that to win and stand out as a brand, we need to go behind the idea of business and look at the monolithic things that we see understand as humans. Then, we lock into positioning or message with those. It’s by locking onto something that humans innately understand, that we stand out and become memorable.

Internal Drivers and Outer Life

“A huge impact on our life and how we experience the world, is being able to have our internal drivers match our outer life. We all have these hopes and dreams and things that we want to do. We either need to have our work be our outer life or our work be what supports our innner life.

I want to like change the world with art and ideas. My outer life matches that. So, I’m a happier person because of that. Now, if I always wanted to be a fisherman or an artist, and I’m working in a bank; Those things don’t match.

So I’m not going to be less happy. So what I tell people is your work either needs to completely match with your internal drivers or it needs fund it. It needs to make enough money that it can fund your passions. And then you’ll love your work because it’s funding your passions.”
– Jamie Mustard

It’s in the marriage of what the internal driver is to our external brands, works and ideas that things become iconic. When we understand the inner life and marry it to the outer life, that’s block theory. In a crowded world, you stand out by becoming a part of the human fabric.

Jamie Mustard sits down with me, Jeremy Ryan Slate, on the latest episode of the Create Your Own Life Show.

Jeremy Ryan Slate a Contributing Editor at Grit Daily. Based in New Jersey, he is the founder of the Create Your Own Life Show, a podcast that studies world-class performers. He studied literature at Oxford University, and is a former champion power lifter turned new-media entrepreneur. Specializes in using podcasting and new media to create celebrity and was ranked #1 in iTunes New and Noteworthy and #26 in the business category. Jeremy was named one of the top 26 podcast for entrepreneurs to listen to in 2017 by CIO Magazine and Millennial Influencer to follow in 2018 by Buzzfeed.  The Create Your Own Life Podcast has been downloaded over one million times.

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