Content Creation 101: Decoding Jackson Lintz’s Triple Impact Strategy for Social Media Success

By Spencer Hulse Spencer Hulse has been verified by Muck Rack's editorial team
Published on December 19, 2023

With billions of global users, the world of social media offers an unrivaled platform for outreach, engagement, and brand visibility, making it essential for businesses to not only embrace but excel in.

Still, while entering the realm of social media is pretty straightforward (simple account creation is all it takes), mastering its intricacies to create a lasting impact and drive success is a whole different ballgame.

It’s a meticulously planned strategy, not sheer luck or random posts, that leads to victory in this digital arena. And nobody knows that better than Jackson Lintz, the HighKey Enterprises co-founder and a social media prodigy standing at the helm of HighKey Enterprises’ marketing triumphs.

With a unique blend of innovative strategies, cutting-edge ideas, and a relentless drive to stay ahead of the game, Jackson has been the reigning king of the digital domain for quite some time, driving his clients from obscurity to online stardom.

It is not just about giving a fresh coat of paint to well-established brands. Jackson’s method catapults new and upcoming businesses, some starting from a digital “zero,” to tens of thousands of followers in mere months.

“One of our recent success stories is Tomo Marjanovic, who experienced explosive growth across his social platforms,” Jackson shares. “In about a four-month period, Tomo’s Instagram audience skyrocketed by over 40,000 followers while gaining an additional 5,000 TikTok followers.”

Mirroring this success, another HighKey client also witnessed a phenomenal rise in their digital footprint, amassing nearly 20,000 followers on TikTok and close to 10,000 on Instagram, all within the same timeframe — demonstrating the potency and impact of HighKey Team’s tailored social media strategies.

The secret ingredients behind the success?

As Jackson points out, at the core of his strategy is a trifecta that has proven indispensable in the progression of a social media presence for each HighKey client: three types of content, each serving a unique purpose in the grand scheme of social media branding.

The first part of Jackson’s trifecta is high-growth content in the form of short-form videos on platforms like TikTok and Instagram, or as he likes to call them — a gateway to visibility that is all about “catching the eye, quick and impactful.”

However, while high-growth content is designed to grow an audience rapidly, Jackson admits that its brevity might not always build deep authenticity. Hence the second part of the trifecta: authenticity-building content.

“You’ve captured the eyes of thousands, now what? You venture into long-form content such as YouTube videos, podcasts, and newsletters, as this content allows followers to dive deep into what a brand or individual is all about,” he says. “This is where your story unfolds. This is where you share your journey, build a connection, and create trust.”

The final piece of the puzzle focuses on content that converts followers into customers, or as Jackson puts it, buyer content “that steps on the scene when people like you enough to buy from you.”

As Jackson explains, buyer content is all about providing additional value to the community and followers. Ranging from simple courses to masterclasses in your respective field, it is content that people are willing to pay for because they already receive a ton of value from the authentic and, of course, free content you put out there. 

“The more you give, the more people become interested in learning from you. At one point, they will start thinking, “This person is giving me all this free value, but what if I paid for it?” says Jackson Lintz. “At that moment, you have completed the circle. You have successfully captured the attention of your audience, and digital success is yours.”

There you have it. All you need to win in the digital arena is to hook the audience with high-growth content, reel them in with authenticity-building content, and then land a solid catch with some buyer content.

The next step? Put this strategy into action and take the first step toward your own digital success. Remember, with the triple impact strategy, the sky is the limit. You won’t just be getting your foot in the door of the digital world, but rather, knocking down the door, making an entrance, and leaving an indelible mark.

By Spencer Hulse Spencer Hulse has been verified by Muck Rack's editorial team

Spencer Hulse is the Editorial Director at Grit Daily. He is responsible for overseeing other editors and writers, day-to-day operations, and covering breaking news.

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