Last month, rapper Travis Scott teamed up with McDonald’s to bring a special, limited-time meal to their menu—which in turn even caused McDonald’s to deal with a shortage of their ingredients. This month, Latin superstar J Balvin will bring his favorites to the table.
The J Balvin Meal
Starting today, the “J Balvin Meal” will be available at McDonald’s through the entire month of October until November 1; the Prince of Reggaeton himself also sent out a tweet to announce the news to his fans.
The meal itself features some of the singer’s favorite menu items; these include the staple Big Mac, a medium-sized side of french fries and ketchup, and an Oreo McFlurry. Customers will be able to order the meal through carry-out, in the drive-thru, through McDelivery or in the McDonald’s mobile app. Prices will vary by location, but McDonald’s said that if you order the meal through the app, you’ll receive the Oreo McFlurry for free.
In a press release from the restaurant giant, McDonald’s U.S. Chief Marketing Officer, Morgan Flatley stated that J Balvin has “always been a regular at McDonald’s restaurants during his concert tours, and now we’re excited to bring his go-to order to our menus across the U.S.”
Balvin also provided a statement on his excitement surrounding the new partnership.
“As a longtime McDonald’s fan, I am excited to join the short list of global icons who have had a meal named in their honor. I am looking forward to sharing my signature order with my fans, along with more surprises that are to come with this partnership. ¡Lego!”
The Success of the Cactus Jack Collaboration
When the Cactus Jack (Scott’s record label and adopted nickname) partnership between Travis Scott and McDonald’s was first announced, no one knew that it would have become such a hit. As stated earlier, the chain suffered from a shortage of some of their main ingredients—and this happened only a week after it dropped. Because of this, they changed it so that the meal could only be ordered through the McDonald’s app.
The “Travis Scott Meal” included a Quarter Pounder with cheese, bacon and extra lettuce, a medium side of french fries, BBQ sauce and a Sprite, all for $6. In addition to the meal, Scott created a special merchandise line with clothing, hats, a lunch box and a nugget body pillow.
McDonald’s even held a contest to win special, rare Travis Scott action figures.
Before Cactus Jack and J Balvin, the last celebrity partnership McDonald’s had was with basketball giant Michael Jordan in 1992, and with the success Scott had, we can only anticipate what Balvin and the golden arches have to offer us.