iSIZE leverages AI and partners with Intel to advance and optimize video streaming

By Stewart Rogers Stewart Rogers has been verified by Muck Rack's editorial team
Published on December 23, 2020

Video is everything in 2020. The COVID-19 pandemic has advanced the creation and consumption of video content, especially streamed video, dramatically. But that comes at a cost. Video streaming costs money thanks to processing power and network bandwidth.

To help with these significant issues, iSIZE Technologies has announced its partnership with Intel’s AI-enabled CPUs, enabling high-quality streaming at a much lower cost.

In fact, iSIZE’s BitSave precoding technology can now achieve speed performances that are up to five times faster on Intel’s CPUs, while saving $176 per hour per 5,000 streams. 

“iSIZE BitSave technology is aimed at companies streaming videos over the internet, mobile or satellite,” Sergio Grce, CEO of iSIZE Technologies, told me. “These companies are paying for the bandwidth data transfer and with a larger user base their costs are substantially higher. Companies can implement it either via our cloud software solution offerings where they pay per hour of usage or for those companies with larger streaming platforms it may be more economical to pay an annual unlimited usage licensing fee.”

The result translates to significant total cost of ownership (TCO) savings for video distribution, and yet it manages this with high video quality. iSize accomplishes this through AI models.

So what part is AI playing in making this solution possible?

“We use AI to optimize video frames prior to encoding in order to improve their visual quality when these frames are to be encoded with standard video codecs used for video streaming,” Grce said. “Traditional video encoding optimizes for signal-to-noise ratio in the video signal, which is poorly correlated to human visual perception. We, therefore, bridge this tremendously important gap and save bitrate or improve quality by AI-based preprocessing that optimizes for perceptual quality metrics like the structural similarity index metric (SSIM) or the video multimethod assessment fusion (VMAF). This makes video look better at a lower bitrate without requiring any change in the encoding, streaming, or client devices.”

With video streaming costs dominated by the distribution costs for premium high-resolution content, iSIZE customers using its BitSave technology will enjoy the cost savings on servers based on second-generation Intel Xeon Scalable processors with the built-in AI acceleration of Intel’s DL Boost. 

iSize BitSave precoding technology uses advanced AI models and can be easily integrated into an existing workflow. It runs outside the encoder and can work with any commercial and open-source codecs, including AVC, HEVC, VP9 & AV1.  

And what’s next for iSIZE?

“We will continue to commercially deploy our solution, grow our traction, and enhance our AI solutions to make them almost a mandate to use by everyone who is streaming video,” Grce said. “We continue to innovate and provide increased gains with each new generation of our pre-processing models. As iSIZE is an AI company that is providing solutions in video delivery, saving bitrate is just the first problem that we are solving, and currently the most relevant and important problem given the increased demand for high-quality video streaming over the internet. Our solution can further improve the quality, reduce the complexity of encoding, and in the near future also add additional layers of intelligence to unlock further possible revenue streams for our customers.”

By Stewart Rogers Stewart Rogers has been verified by Muck Rack's editorial team

Journalist verified by Muck Rack verified

Stewart Rogers is a Senior Editor at Grit Daily and has over 25 years of experience in sales, marketing, managing, and mentoring in tech. He is a journalist, author, and speaker on AI, AR/VR, blockchain, and other emerging technology industries. A former Analyst-at-large VentureBeat, Rogers keynotes on mental health in the tech industry around the world. Prior to VentureBeat, Rogers ran a number of successful software companies and held global roles in sales and marketing for businesses in the U.S., Canada, Australia, and the U.K. A digital nomad with no fixed abode, Rogers emcees major tech events online and across the globe and is a co-founder at Badass Empire, a startup that helps digital professionals tap into their inner badass, in addition to being Editor-in-Chief at Dataconomy, a publication and community focused on data science, AI, machine learning, and other related topics.

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