Internet at It’s Best – It Barely Took a Day for Charities to Emerge Mocking Melania Trump’s Jacket

By Yelena Mandenberg Yelena Mandenberg has been verified by Muck Rack's editorial team
Published on June 22, 2018

Take a jab at the Trump administration while donating to charity? It’s a win-win. Melania Trump’s fashion choice yesterday spurned a whole host of new ways to donate to charities working towards reuniting families – thanks to a few caring people and the internet.

In case you somehow missed it, Melania Trump wore a Zara jacket that said, “I really don’t care, do u?” on her way to visit a child detention center in Texas. After her husband’s administration was repeatedly chastised by the public and forced to retreat on its immigration stance, her choice to wear the jacket understandably sent shockwaves throughout the internet.

Various networks tried to figure out whether this was a thoughtless accident, or if the first lady of the United States really stood by that statement. Trump himself tried to explain that the jacket was referring to the “fake news media.”

In the last year and a half of Trump’s presidency, there’s been a host of charities that mock the president’s thoughtless choice of words. From charities creating “Nasty Woman” gear, to F*** Trump lipgloss, people have been using the internet as a way to fight back.

No surprise then that by the end of the day yesterday, clothing company Wildfang released a similar jacket, but with a very different phrase.

Wildfang boasts that proceeds from the jacket with the phrase, “I really care. Don’t U?” will go to RAICES, a Texas-based organization that provides pro-bono or low-cost legal representation for undocumented immigrants and asylum seekers.

The jacket was created last night and has already sold out. It’s more than likely that the brand will re-stock and continue to carry the piece of clothing.

Another way to donate made it’s way across Twitter and Instagram yesterday.

Someone took the time to create, which aggregates 14 different charities working towards solving the family-separation crisis, and allows you to donate to all 14 at once.

Another brand, Lingua Franca, created their own items and plan to post them up on their website soon, with the proceeds going to charity. They posted a preview on Instagram yesterday, with a lot of support edging them on already.

It’s nice to see that there is a humanitarian response to the first lady’s insensitivity towards the issue. Though Melania doesn’t make herself heard on too many issues, and is sometimes nowhere to be found, this isn’t the first time her fashion choices have caused an internet meltdown.

There was that time that Melania Trump wore VERY pricey 4-inch Manolo Blahnik stilettos to visit hurricane Harvey victims last year (not exactly the most appropriate footwear, the internet argued). The first lady also donned a Gucci “Pussy-bow” shirt shortly after Donald’s “grab them by the p***” tape, confusing audiences everywhere.

If you’re into the idea, keep an eye out for more brands that are using their products to do good. If you find any more, don’t hesitate to drop them in the comments here!

By Yelena Mandenberg Yelena Mandenberg has been verified by Muck Rack's editorial team

Journalist verified by Muck Rack verified

Yelena Mandenberg is the Ideas Editor at Grit Daily with a passion for news of all sorts. Finishing Brooklyn College with a degree in Print Media Journalism as the industry died out, she began working as a freelancer.After spending some time working in the retail industry, Yelena started BK Riot Writing, a marketing company that caters to small and local businesses, creating content that helps them compete. From her South Brooklyn apartment where she lives with her cat & tortoise, Yelena is always seeking something new and interesting to cover.

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