Inside The Sundance Fly Lounge Movie Premiere of Rebelistic

Published on February 1, 2019

When Robert Redford took over the Sundance Film Festival back in the mid-1980’s he wanted it to be a place where undiscovered talent in the film industry could connect with big distributors that would get them somewhere. Over the course of the next three decades, Sundance Film Festival became one of the biggest independent film festivals in the world. Many of the world’s most famous independent films have Sundance to thank for their massive success. But in the midst of this, many filmmakers still have trouble showcasing their projects at the festival. Companies like NASGO, a new tokenization project that aims to give filmmakers the opportunity to distribute their films directly to a wide audience, are attracted to festivals like Sundance as a way to help up and coming filmmakers skip the distribution deals and go directly to market.

Sundance’s Fly Lounge

Described as one of the most ambitious pop up projects to ever hit Sundance Film Festivals nightlife and social hub on Main Street, Park City, the Fly Lounge offered exclusive access to festival attendees throughout the festival’s opening weekend. By day, the pop up event connected festivalgoers to up and coming beauty and health brands. By night, the lounge transformed into a nightlife hub that hosted the likes of artists like the Wu Tang Clan. The lounge also offered other film premiere after parties throughout the weekend.

The Fly Lounge introduced attendees to brands like Canna Comforts and Muscle MX. These are two CBD wellness brands offering oils and other topical products. The rejuvenation station also offered treatments like lash extensions and tooth gems for attendees that managed to snag a coveted slot throughout the weekend. Meanwhile, the venue was also hosting events like the world premiere of Dirt Merchants Rebelistic, a film by producer Henning Morales. The event was to announce that Rebelistic would also be the world’s first tokenized film.

About The Film

Rebelistic is the latest film created by producer Henning Morales as part of the Dirt Merchants series. The film was inspired by a book in the Dirt Merchants series. It follows the story of a group of teenagers in the 1980’s as they navigate through life.  Soon, protagonist Spencer and his friends resort to a life of crime and illegal street sales. Spencer finally gets the opportunity to turn things around. But he must come to terms with the fact that his friends may not be willing to follow suit.

The film was created to be a cautionary tale to a younger generation. It tells about how the decisions you make in your youth can often follow you into adulthood. The film was created as part of a youth mentorship program. It’s aim is to help inspire teens and young adults to make good decisions. The novel, also written by Henning Morales, was an Amazon bestseller before it was adapted into a feature film.

The Dirt Merchants film, Rebelistic by Henning Morales has been distributed via NASGO. The company is the first tokenization platform for the film industry. The film was the first film to be tokenized on the platform and premiered at the Fly Lounge at Sundance Film Festival on Friday, January 25, 2019.


Julia Sachs is a former Managing Editor at Grit Daily. She covers technology, social media and disinformation. She is based in Utah and before the pandemic she liked to travel.

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