Last week we got a birds eye view into one of the most exclusive, invitation-only conferences, A22, hosted by Michael J. Wolf of Activate Consulting. If you’re not familiar with Activate Consulting, it is the leading independent management consulting firm for the world’s most innovative and important technology, internet, media, and entertainment companies, focused on growth. Activate Consulting has conceived of and executed some of the most iconic and culturally relevant products and services for entertainment, media, and tech giants in the past decade.
Activate helps its clients leverage their technology, brands, IP, and customer relationships to establish strong businesses. The Activate team helps digital businesses grow by developing strategic roadmaps, developing new products and lines of business, and identifying and executing game-changing acquisitions. As a result of the firm’s work, both large companies and tech innovators have increased their revenues, launched new products and experiences, and positioned their businesses to compete in the dynamic tech-internet-media ecosystem.
The conference is co-hosted by Sandy Climan and the duo are legendary for their VIP events at the annual World Economic Forum and TED conferences. So it was no surprise that they assembled a world-class roster of speakers to illuminate us on coming trends. Topics covered ranged from synthetic biology to flying cars to the metaverse.
A22 identifies pivotal upcoming trends before they’re on anyone’s radar, and this is invaluable to its clients. Each year, Activate Consulting forecasts the growth areas for tech and entertainment, accurately highlighting seismic shifts in consumer behavior, experiences, and technology. For instance, in past years they accurately forecast the streaming media wars, mixed reality, cloud video gaming, and eSports before the majority of the tech community was aware of them. Last year they accurately forecast that 2022 would be the year that the metaverse was a battleground in earnest between tech giants.
Activate Consulting accurately forecast that the metaverse would begin to grow in stature last year, months before it was on anyone’s radar. Shortly thereafter, Facebook changed its name to Meta and the race for the metaverse began. It’s now expected that the metaverse will be a $800B business by 2024. Activate is helping to transform the metaverse from an amorphous idea into the next computing paradigm.