Improving Data Quality in 2023: How to Utilize Alternatives to Manual Approaches

By Sarva Srinivasan Sarva Srinivasan has been verified by Muck Rack's editorial team
Published on February 21, 2023

As firms move towards digitization, data will continue to be the critical element in decision-making and operations. Given this environment, data quality will be mission-critical to enterprises large and small, regardless of industry. As the variety, quantity, and quality of data explodes, COOs, CTOs, and IT professionals will need to select appropriate methods for their organization that enhances the accuracy and reliability of their data.

Manual data processing has often been the traditional approach for data quality improvement; however, it is time-consuming, error-prone, and lacks scalability. Automated methods can, on the other hand, enhance data quality. Specifically, processes, that incorporate AI and ML technologies, integrate data quality checks into data pipelines, adopt a data agnostic approach, and reduce dependencies with low code, can enhance organizations’ ability to leverage their data quality. When organizations improve the quality of their data, it amplifies their ability to make more informed decisions, increase productivity and improve business outcomes.

Understanding the desired features of a robust automated data quality process and an analysis of how they enhance business operations can be valuable for technology leaders to plan their organizations’ data needs.

Automation of data quality checks

Automating data quality checks is an effective way to improve the accuracy and reliability of data. For example, automated Data Ingestion Tools can help detect and correct errors in the data, such as missing values, incorrect data types, and values that fall outside the acceptable range. Automating these checks can help save time and effort, especially when dealing with large quantities of data. Further, it can minimize human error that may persist through data lifecycles, which can impact data integrity.

Use of AI and ML

Artificial Intelligence (AI) and Machine Learning (ML) are playing a significant role in enhancing data quality. These technologies can be used to identify patterns and relationships in data, making it easier to detect and correct errors. For example, ML algorithms can be trained to identify and flag outliers to help organizations quickly identify and correct data errors. Additionally, AI-powered data quality tools can identify duplicates and ensure data consistency across different systems, helping organizations maintain data accuracy and integrity. The use of AI and ML in data quality improvement not only saves time and effort but also provides a more effective and efficient approach to data quality improvement.

Integration of data quality checks into the data pipeline

Integrating quality checks into the data pipeline is not only strategic but vital. By validating data before it is used in decision-making processes, organizations can detect errors early and reduce costly mistakes from the use of incorrect data. Decision-making processes can be reliable if based on accurate data, leading to better outcomes. By integrating data quality checks into the

data pipeline, organizations can demonstrate and build trust and confidence in their data-driven decision-making processes.

Adopting a data-agnostic approach

Analyzing data without being limited by the data’s origin, format, or structure allows organizations to gain a broader perspective on their data and to identify errors or inconsistencies that may not have been visible when using traditional methods. Additionally, it helps organizations work with data from a variety of sources, including both structured and unstructured data, thereby improving overall quality. It also helps organizations reduce the risk of data silos, where different parts of the organization use different data sets, leading to inconsistencies and errors. By taking a data-agnostic approach, organizations can ensure that their overheads are minimized, and operations processes are more efficient.

Reducing dependencies with low-code

Automated solutions that enhance data quality and reduce dependencies using low-code solutions can help organizations reduce their reliance on specialized technical expertise. It can speed up the implementation of data quality checks into pipelines, reducing the need for manual intervention. Further, low-code solutions are adaptable to business changes. By utilizing low-code solutions, organizations can improve collaboration between data quality and business teams, resulting in high-quality, reliable data.


People, processes, and technology must work together to move organizations toward their goals. Data that is clean, correct, and reliable is the lynchpin for enhancing productivity and organizational success. As an organization’s data needs evolve, it is critical to adopt appropriate technologies to ensure the integrity of the data is maintained and preserved. Adopting state-of-the-art automated technologies to improve data quality that integrate regular quality checks, support a variety of data types, and is easy to use, can give organizations the critical edge they need to take data-driven decisions to succeed.

By Sarva Srinivasan Sarva Srinivasan has been verified by Muck Rack's editorial team

Sarva Srinivasan is a contributor to Grit Daily and is the Founder/CEO of EZOPS, an A.I. focused Fintech firm that offers a cloud based data management and productivity enhancement platform. With more than two decades of experience in early stage companies and founding startups in the U.S. and India, Sarva has harnessed emerging technologies to solve complex problems for financial enterprises across the globe.

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